Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Gossip

Lopsided NBA And NHL Playoff Series Leave Warner Bros Discovery And Disney Facing Advertising Air Ball Despite Ratings Surge – Deadline

rmtsa by rmtsa
May 24, 2023
in Gossip
0
Lopsided NBA And NHL Playoff Series Leave Warner Bros Discovery And Disney Facing Advertising Air Ball Despite Ratings Surge – Deadline
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

D4vd’s Manager Speaks Out Amid Celeste Rivas Death Probe

Dakota Johnson In Nipple-Baring Top Can’t ‘Enjoy Her Vacation’

Owner Adeel Shams Arrested After LA Warehouse Raid

After waving their sports flags proudly last week at their upfronts pitches to ad buyers, Disney and Warner Bros Discovery are confronting a head-scratching situation with the NBA and NHL playoffs.

The conference finals in both basketball and hockey — broadcast by WBD’s TNT and Disney’s ESPN and ABC — have been remarkably lopsided. Until Tuesday night’s victory by the Boston Celtics in the NBA’s Eastern Conference Finals (on TNT), all four best-of-seven series were threatening to be 4-0 sweeps. The Denver Nuggets completed a sweep of the LA Lakers on Monday night, and the Las Vegas Golden Knights and Florida Panthers are each up 3-0 in the NHL.

Such uneven results are never good for broadcasters in multi-game series and will leave them with lighter-than-expected ad revenue despite plenty of ratings momentum. Last year, ad revenue from the NBA playoffs alone reached $842.4 million. “They could lose tens or even hundreds of millions of dollars in ad revenue depending on how many games are not played,” media consultant Brad Adgate told Deadline. “It’s pretty much a nightmare scenario, at least for this round.”

Disney declined to comment on the development and a WBD rep did not immediately respond to a sweep inquiry.

The ad shortfall has materialized even as viewership has been healthy. Heading into the conference finals, the NBA playoffs had delivered their biggest overall viewership since 2011 and the NHL had posted double-digit increases over last year’s levels. TNT for the first time is slated to carry the NHL Stanley Cup Final in an alternating-year arrangement with Disney.

Boston’s win on Tuesday averted what would have been the first dual sweeps in the conference finals since the East/West league structure was established in the 1970-71 season. In the NHL, the last time both conference finals have been decided in four straight games was 1992, with that year’s Cup final also a sweep. The Panthers are looking to eliminate the Carolina Hurricanes on Wednesday in the Eastern Conference Finals.

While many ad slots in the NBA and NHL playoffs are bought well in advance during the upfronts, a significant amount of inventory is transacted in the scatter market. A person familiar with Disney’s sales process said the robust viewership story has helped offset some of the downside of not having as many games. While entertainment programming, in part due to the ongoing WGA strike, has continued to struggle, live sports has continued to be a bright spot.

No team has ever come back from a 3-0 deficit in an NBA playoff series and just three teams in that kind of hole have ever forced a Game 7. If Boston extends the Eastern Conference Finals, WBD would be the beneficiary, as TNT is airing the series after ESPN and ABC carried the Lakers-Nuggets series.

The flurry of wins by one side could lead to an odd lull in the sports calendar. The NBA has set June 1 as the firm starting date for the NBA Finals, with ABC and ESPN running a significant marketing campaign aimed at capturing casual viewers. Boston and Miami play Game 5 of the Eastern Conference Finals on Thursday. The NHL has marked June 3 as the beginning of the Stanley Cup Final, though the league could move it up if both finalists are set this week.

As far as the NBA Finals, Adgate is among those who sees plenty of upside for Disney in a Nuggets-Heat matchup. “I could see it getting to more than 20 million viewers,” he said. Denver, which was one of four ABA teams to continue on after its merger with the NBA, has never before been to the Finals. Miami, while lacking in household-name talent, has become a novel attraction this year as a No. 8 seed knocking off heavily favored opponents, plus it plays in a good-sized home market. The opposite outcome from the conference championships, though, would have been guaranteed box office. “Lakers-Celtics is like Dodgers-Yankees,” Adgate said. “They’ve faced each other 12 times before and it’s always been a major draw.”



Source link

Tags: AdvertisingAirBallBrosDeadlineDiscoveryDisneyFacingLeaveLopsidedNBANHLPlayoffRatingsseriesSurgeWarner
Share30Tweet19
rmtsa

rmtsa

Recommended For You

D4vd’s Manager Speaks Out Amid Celeste Rivas Death Probe

by rmtsa
October 5, 2025
0
D4vd’s Manager Speaks Out Amid Celeste Rivas Death Probe

The ongoing investigation into the tragic death of 15-year-old Celeste Rivas Hernandez, whose body was found in a car registered to singer D4vd, has prompted a public response...

Read more

Dakota Johnson In Nipple-Baring Top Can’t ‘Enjoy Her Vacation’

by rmtsa
October 5, 2025
0
Dakota Johnson In Nipple-Baring Top Can’t ‘Enjoy Her Vacation’

Dakota Johnson had fans thinking she's chased around by the paparazzi a little too much earlier this year. In July, the 35-year-old was spotted in Rome, Italy, where...

Read more

Owner Adeel Shams Arrested After LA Warehouse Raid

by rmtsa
October 4, 2025
0
Owner Adeel Shams Arrested After LA Warehouse Raid

Coolkicks, a well-known sneaker store in Los Angeles is under investigation. According to PEOPLE, police raided the Melrose Avenue shop in the Fairfax District and detained four people,...

Read more

Cassie’s Camp Responds To Diddy’s Sentencing

by rmtsa
October 4, 2025
0
Cassie’s Camp Responds To Diddy’s Sentencing

After Diddy’s prison sentence was announced, the legal team of the woman whose lawsuit and testimony helped bring him down is speaking out. Source: Frazer Harrison / Getty...

Read more

Alexandra Daddario Frees The Nipple In Open Shirt Outdoors

by rmtsa
October 4, 2025
0
Alexandra Daddario Frees The Nipple In Open Shirt Outdoors

Alexandra Daddario is proving popular with photos that date to before the pandemic. Just this month, the 39-year-old was featured on X as fans took things back to...

Read more
Next Post
DARK HORSE MANGA PRESENTS: “DRIFTERS” OMNIBUS VOLUME 1 :: Blog :: Dark Horse Comics

DARK HORSE MANGA PRESENTS: “DRIFTERS” OMNIBUS VOLUME 1 :: Blog :: Dark Horse Comics

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Elsbeth – Episode 3.02 – Doll Day Afternoon
  • 4 Iconic Video Game Characters Who Would Be Villains If Their Stories Were Told Honestly
  • ‘Hero’ (2002) – Chess Courtyard Fight Scene – Directed by Zhang Yimou

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In