Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Music

Mushroom Group Launches Events and Touring Company MG Live – Billboard

rmtsa by rmtsa
July 27, 2023
in Music
0
Mushroom Group Launches Events and Touring Company MG Live – Billboard
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Sharon Osbourne’s ‘Backup Plan’ for Ozzy’s Farewell Show

Dominique Fils-Aimé Is Redefining Jazz For A New Generation

Taylor Swift, Luke Combs, Leon Thomas & More

MELBOURNE, Australia — Mushroom Group spawns a new live entertainment company, MG Live.

Unveiled Thursday, July 27, the independent music powerhouse consolidates a string of its events and touring businesses under the umbrella of MG Live, including Illusive Presents, Roundhouse Entertainment, Good Life, I OH YOU Touring, and Arena Touring.

The fresh collective will focus on developing branded events and experiences alongside its domestic and international headline touring, and will continue to deliver tours in conjunction with sister company Frontier Touring, the powerhouse concerts specialist.

“Throughout the last eighteen months we have worked to consolidate a number of Mushroom’s live interests outside of our leading touring business Frontier Touring,” comments Mushroom Group chairman and CEO Matt Gudinski, who helms MG Live, along with an experience executive team.

“We looked at how to best move forward with our other specialist touring and leading event companies,” he continues in a statement, “and decided the time was right to combine their strengths and bring them under one banner.”

Matt Gudinski

Matt Gudinski

Brian Purnell

Speaking with Billboard ahead of the announcement, Gudinski says the seeds for MG Live were planted before the COVID-19 pandemic. And as the Melbourne-based company celebrates its 50th anniversary, expect more change and evolution.

“The consolidation that we’re looking at across a number of different areas of the group,” he explains, “you’ll see a number of other things over the next six to 12 months which will really drive greater success, ensure we’re combining our strengths and, really, allow myself and the other leaders of the group to better manage all the different businesses that are part of Mushroom.”

Those businesses number more than two-dozen affiliates active in every conceivable area of the music and entertainment industries, from touring to publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more. In recent weeks, Mushroom Group added a new agency, MBA, a partnership with Guven Yilmaz, founder and managing director of Vita Music Group.

Frontier Touring, a partnership with AEG Presents which is unaffected by the new live entertainment company, has teamed with MG Live’s companies which, in the past 12 months, have sold more than 1.3 million tickets combined, according to the business, and produced tours over that time that include Tyler, The Creator, Fatboy Slim, Ed Sheeran, Billy Joel, Richard Marx, Pavement, and more.

The MG Live touring slate for the months ahead includes Robbie Williams and the Chicks performing at a day on the green, plus Fridayz Live and Boiler Room events, as well as tours by 070 Shake, The Teskey Brothers, DMA’S, Valley and Earl Sweatshirt.

As for the brand, is MG Live a reference to Michael Gudinski, the late, legendary founder and chairman of the group, his son Matt, or the broader business itself, Mushroom Group?

“It might be a combination of all of those,” says Matt Gudinski, cryptically. “It just clicked.”



Source link

Tags: BillboardCompanyEventsGroupLaunchesLiveMushroomTouring
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Sharon Osbourne’s ‘Backup Plan’ for Ozzy’s Farewell Show

by rmtsa
October 3, 2025
0
Sharon Osbourne’s ‘Backup Plan’ for Ozzy’s Farewell Show

In his upcoming posthumous memoir Last Rites, Ozzy Osbourne details the myriad hurdles he had to overcome to perform at his Back to the Beginning farewell show, his mounting...

Read more

Dominique Fils-Aimé Is Redefining Jazz For A New Generation

by rmtsa
October 3, 2025
0
Dominique Fils-Aimé Is Redefining Jazz For A New Generation

Source: Jetro Emilcar / Jetro Emilcar When you think of jazz, a particular sound comes to mind: sophisticated chords, expressive syncopation, and the call-and-response patterns. Dominique Fils-Aimé, an...

Read more

Taylor Swift, Luke Combs, Leon Thomas & More

by rmtsa
October 3, 2025
0
Taylor Swift, Luke Combs, Leon Thomas & More

Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be...

Read more

Foo Fighters Drop Live EP For Bandcamp Friday

by rmtsa
October 3, 2025
0
Foo Fighters Drop Live EP For Bandcamp Friday

Foo Fighters are rewarding fans who didn’t get a chance to see them at four surprise club shows in recent weeks with a live EP, Foo Fighters –...

Read more

Sheff G Gives His Girlfriend $50,000 Before Heading to Prison

by rmtsa
October 3, 2025
0
Sheff G Gives His Girlfriend ,000 Before Heading to Prison

Sheff G gifted his girlfriend with $50,000 before turning himself in to serve a five-year prison bid.On Tuesday (Sept. 30), a day before the Brooklyn rapper was officially...

Read more
Next Post
Saw X Poster Will Have You Seeing Cross-Eyed

Saw X Poster Will Have You Seeing Cross-Eyed

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • 5 Things to Know About Diddy’s Son – Hollywood Life
  • The Official Release Party of a Showgirl’ Review
  • The Rainmaker Finale Will Have Multiple Cliffhangers Ahead of Season 2

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In