Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Music

Mushroom Group Launches Events and Touring Company MG Live – Billboard

rmtsa by rmtsa
July 27, 2023
in Music
0
Mushroom Group Launches Events and Touring Company MG Live – Billboard
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Paul Wall & DJ.Fresh Talk The Tonite Show, Hip-Hop, Drake

China's Electronic Music Scene Gets Its Moment With Success of "CHINA EDM" Compilation Series

Original Iron Maiden Singer Paul Mario Day Has Died

MELBOURNE, Australia — Mushroom Group spawns a new live entertainment company, MG Live.

Unveiled Thursday, July 27, the independent music powerhouse consolidates a string of its events and touring businesses under the umbrella of MG Live, including Illusive Presents, Roundhouse Entertainment, Good Life, I OH YOU Touring, and Arena Touring.

The fresh collective will focus on developing branded events and experiences alongside its domestic and international headline touring, and will continue to deliver tours in conjunction with sister company Frontier Touring, the powerhouse concerts specialist.

“Throughout the last eighteen months we have worked to consolidate a number of Mushroom’s live interests outside of our leading touring business Frontier Touring,” comments Mushroom Group chairman and CEO Matt Gudinski, who helms MG Live, along with an experience executive team.

“We looked at how to best move forward with our other specialist touring and leading event companies,” he continues in a statement, “and decided the time was right to combine their strengths and bring them under one banner.”

Matt Gudinski

Matt Gudinski

Brian Purnell

Speaking with Billboard ahead of the announcement, Gudinski says the seeds for MG Live were planted before the COVID-19 pandemic. And as the Melbourne-based company celebrates its 50th anniversary, expect more change and evolution.

“The consolidation that we’re looking at across a number of different areas of the group,” he explains, “you’ll see a number of other things over the next six to 12 months which will really drive greater success, ensure we’re combining our strengths and, really, allow myself and the other leaders of the group to better manage all the different businesses that are part of Mushroom.”

Those businesses number more than two-dozen affiliates active in every conceivable area of the music and entertainment industries, from touring to publishing, merch and marketing services, venues, exhibition and events production, neighboring rights, branding, labels, talent management and more. In recent weeks, Mushroom Group added a new agency, MBA, a partnership with Guven Yilmaz, founder and managing director of Vita Music Group.

Frontier Touring, a partnership with AEG Presents which is unaffected by the new live entertainment company, has teamed with MG Live’s companies which, in the past 12 months, have sold more than 1.3 million tickets combined, according to the business, and produced tours over that time that include Tyler, The Creator, Fatboy Slim, Ed Sheeran, Billy Joel, Richard Marx, Pavement, and more.

The MG Live touring slate for the months ahead includes Robbie Williams and the Chicks performing at a day on the green, plus Fridayz Live and Boiler Room events, as well as tours by 070 Shake, The Teskey Brothers, DMA’S, Valley and Earl Sweatshirt.

As for the brand, is MG Live a reference to Michael Gudinski, the late, legendary founder and chairman of the group, his son Matt, or the broader business itself, Mushroom Group?

“It might be a combination of all of those,” says Matt Gudinski, cryptically. “It just clicked.”



Source link

Tags: BillboardCompanyEventsGroupLaunchesLiveMushroomTouring
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Paul Wall & DJ.Fresh Talk The Tonite Show, Hip-Hop, Drake

by rmtsa
July 30, 2025
0
Paul Wall & DJ.Fresh Talk The Tonite Show, Hip-Hop, Drake

Twenty years after the release of his breakout album, The People's Champ, Paul Wall has graduated to ambassador of the great city of Houston. For the past two decades, the...

Read more

China's Electronic Music Scene Gets Its Moment With Success of "CHINA EDM" Compilation Series

by rmtsa
July 30, 2025
0
China's Electronic Music Scene Gets Its Moment With Success of "CHINA EDM" Compilation Series

A year after its release, CHINA EDM, Vol. 1 is still making waves in China's electronic music landscape—and apparently earning its creator some lofty titles along the way.The...

Read more

Original Iron Maiden Singer Paul Mario Day Has Died

by rmtsa
July 30, 2025
0
Original Iron Maiden Singer Paul Mario Day Has Died

Paul Mario Day, original lead singer of Iron Maiden and singer of the new wave of British heavy metal band More, has died at the age of 69."We...

Read more

Dr. Dre’s Mixing Console Sells For Huge Amount At Auction

by rmtsa
July 30, 2025
0
Dr. Dre’s Mixing Console Sells For Huge Amount At Auction

Dr. Dre‘s mixing console, which he used on records for N.W.A., Eminem and Kendrick Lamar among others has been sold at auction. The SSL 4000 G+ mixing console...

Read more

Original Megadeth Guitarist Says He Came Up With Band Name

by rmtsa
July 29, 2025
0
Original Megadeth Guitarist Says He Came Up With Band Name

Original Megadeth guitarist Greg Handevidt has refuted Dave Mustaine's account of how the band got their name, claiming he was the one who suggested the moniker and its unconventional spelling.Handevidt shared his...

Read more
Next Post
Saw X Poster Will Have You Seeing Cross-Eyed

Saw X Poster Will Have You Seeing Cross-Eyed

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Paul Wall & DJ.Fresh Talk The Tonite Show, Hip-Hop, Drake
  • ‘Librarians Next Chapter’ Season 2 Guest Stars: Lindy Booth Cassandra
  • Traverse City Walmart Stabbing Ended By Armed Black Man

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In