There’s an undeniable link between Lovejoy and the internet, not only because the band’s reputation and success were built digitally, but due to the platform that frontman Will Gold had built from his streaming days. There, Gold developed a devoted fanbase and gained the trust and admiration of people who enjoyed who he was as a person. Gold then started premiering his original solo work on his Twitch channel, dipping his toes into the music scene while remaining afloat in his streaming career. Eventually, he founded Lovejoy.
But Lovejoy are so much more than Gold and his Twitch platform — it’s a combination of people and different tastes in music, perspectives, and understandings. Each member plays a pivotal role in the band, outside of playing instruments. “We’re all pooling different batches of influences. None of us like the same music,” bassist Ash Kabosu explains. The hardcore influence comes from Kabosu and drummer Mark Boardman and their desire for “more moshing” at their shows, whereas the love of funk-pop stems from Gold and lead guitarist Joe Goldsmith, mixed with Gold’s mutual adoration for Arctic Monkeys from an early age. The band’s fun, friendly relationship with each other bleeds into the one they have with their fanbase.
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It was the middle of the pandemic, and while the streets were empty, and the news played distantly in the background, something big was brewing in the U.K. During those quiet days, Lovejoy, a Brighton-based outfit, would emerge. With an intoxicating sound that channels alt-rockers Arctic Monkeys and the Killers, Lovejoy also incorporate elements of hardcore music throughout their tracks. In the band’s words, they “find the sounds that we like and then elevate those ideas.”
Playing under pseudonyms in undisclosed venues and working furiously in studios, they became Lovejoy. Gold and Goldsmith founded the band after meeting in another folk group. Kabosu was later recruited in a Smashburger, and Boardman was hired on Fiverr, before being asked to officially join. The chemistry was immediate, Kabosu explains, “The very first day all four of us were in one place was when we were recording [debut EP] Are You Alright?” Their sense of humor was identical, and they were on the same wavelength. With Gold’s memorable past as a streamer and an already dedicated legion of fans, Lovejoy quickly rose from the chaos of the pandemic.
After their experimentation with different pseudonyms, this year showcased their first shows as Lovejoy. With a U.K. tour during March and an impressive festival run from all over Europe to the US, totaling over 15 individual festivals, earlier this year, the band are gearing up to finish the year off with an EU/U.K. tour featuring Good Kid, an indie-rock band from Toronto. The tour has already sold out — and Lovejoy haven’t even released an album yet. “Hold your breath. It’ll be worth the wait,” Gold insists.
The excitement over this quartet is palpable, as their addictive rock blend consists of double-kick drums, chugging basslines, and smooth melodies. While Lovejoy are neither technically hardcore nor punk, they tap into heavier techniques due to Kabosu and Boardman’s interests in bands like Linkin Park and Bring Me The Horizon. Kabous found Linkin Park as a kid and was “mindblown,” “My friend Jamie had just gone on holiday to the States, and he came back, and he was losing his mind over this CD that he and his dad had bought. It was Linkin Park’s Hybrid Theory.” And has been influenced ever since.
Their latest EP, Wake Up & It’s Over, showcases a blend of upbeat, angsty emo and emotional indie-rock tracks. “It’s not intentional, and it’s not specific,” Kabosu remarks about the blend of genres. The first track on the record, “Portrait of a Blank Slate,” was originally written by Gold as a way to distract people from COVID-19 and other recent disasters. “I tend to write about what I’m feeling, and what I know. I think life is just poetry happening. All around, I see it more as a reflection,” he says. The moody, dark bass introduction to the song sets up for the four-to-the-floor kick drum, riding the high hats, and intense cymbal thrashing in their chorus. “Call Me What You Like” discusses the eggshells in the beginning stages of a relationship, where both are unsure of their emotional commitment. With Gold’s poetic songwriting, painting pictures and imagery to allude to the true meaning of his words, the tracks show that Lovejoy have an ear for good melodies. “I think it’s just stuff that’s innate in us,” Kabosu elaborates. “Because it’s all that some of us listen to on a day-by-day basis.”
Yet, only two months before the release of Wake Up & It’s Over, Lovejoy released a record under the alias Anvil Cat. The EP, which featured rerecordings of songs off 2021’s Are You Alright?, was a forewarning, juxtaposing, the quiet, delicate nature of Anvil Cat’s EP and the crash and bang of their upcoming project. “At the time, we were about to release our third EP,” Kabosu explains. “We were building anticipation for that and getting people excited, teasing bits here and there. I felt like it would be a weird step to drop an acoustic EP.” But it was beyond just that acoustic EP — it’s for the future. “It’s nice for us to have this additional moniker, which is a separate entity, where if we wanted to try something a little bit different or make acoustic songs, we can put it over there,” he adds.
The relationship the band held with their fans was once considered unheard of. Consistently reaching out and engaging with their fanbase, realizing the power of their fanbase’s “clever” and “quick” intelligence and passion, and rewarding them with puzzles and QR codes — it’s all there if the fans choose. Anvil Cat’s acoustic EP is just an extension of that. “It’s for the people who are die-hard fans and really want to hear everything we do. It’s there for them,” Kabosu says. In modern times, that kind of friendly, open relationship between artists and their fans is common — something that was unachievable 20 years ago.
With a dedicated legion of fans already stacked in Lovejoy’s corner, developing during the midst of the pandemic, they’re barreling toward a future full of investigative fan interactions and shows around the world. COVID tested the band, and now, the positive outcome is touring the world.
