NBC‘s game featuring the Kansas City Chiefs vs. the New York Jets averaged approximately 27 million viewers, making it the most-watched Sunday show since Super Bowl LVII on Fox in February.
According to preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, that’s a 22% lift from last year’s Week 4 game (22.2 million as the Chiefs faced Tom Brady and the Buccaneers). Last night’s game also registered a national TV household rating of 12.9/35 — up 15% from last year’s Week 4 matchup.
Viewership peaked at an estimated 29.4 million viewers between 9:30-9:45 p.m. ET as the Jets climbed their way within eight points of the Chiefs in the second quarter of the game. Though, Kansas City ultimately took home the win with a 23-20 final score.
With another appearance from Taylor Swift, who was joined by friend Blake Lively, amid romance rumors with Kansas City Chiefs player Travis Kelce, NBC’s “Taylor Made for Sunday Night” Sunday Night Football game promo was viewed approximately 8 million times.
In relation to her appearance last week at the Chiefs blowout against Chicago, which aired on Fox as the featured “America’s Game of the Week” faceoff, Fox’s telecast aired to an audience of 24.32 million total viewers and scored the highest among female demographics across the ages of 12-17, 18-49 this week.
In terms of audience, the trend continued with this week’s game as fans of the “Don’t Blame Me” singer flocked to catch her cameo. Viewership among teen girls aged 12-17 spiked 53% from the season-to-date average of the first three weeks of Sunday Night Football, while the audience among Women aged 18-24 was up 24%, and Women 35 and older increased 34%.
