50 Cent’s Sire Spirits empire continues to grow as he’s signed on for another lucrative NFL deal with the New Orleans Saints.
The G-Unit mogul and the Saints announced the “dynamic” partnership on Wednesday (October 25) as Sire Spirits became the official cognac and champagne of the Saints and the Caesars Superdome.
“New Orleans has a special place in my heart,” 50 said in a statement.. “It’s a city that exudes creativity and soul, and it’s an honor to partner with an organization like the New Orleans Saints that embodies those same values. Together, we aim to create unforgettable moments and experiences for the city and its fans.”
“We are truly excited to partner with Sire Spirits,” said Matt Webb, Vice President of Corporate Partnerships for the Saints.
“This collaboration represents a perfect blend of the energy and enthusiasm both the New Orleans Saints and Sire Spirits bring to the table. We believe this partnership will further enhance the game-day experience for our fans both inside and outside of the Caesars Superdome.”
Check out 50 Cent’s announcement about the deal below:
This isn’t the first time 50 has invaded the gridiron as he’s notched prior agreements in the NFL with the Washington Commanders, Houston Texans and others.
“I’m excited that Sire Spirits is growing its presence in the NFL by partnering with the Washington Commanders,” he said of the deal with Washington in August. “The change in ownership of the Commanders represents an exciting opportunity for this team, and we are proud to partner with owners that share our vision and dedication to give back to the community.”
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He continued: “I am very much looking forward to embracing the DMV community, attending games as soon as I complete my Final Lap international tour, and bringing my award-winning cognac and champagne to fans throughout the region.”
He’s also been very active in the NBA scene where he’s inked Sire Spirits deals with the Sacramento Kings, Houston Rockets,Indiana Pacers and Minnesota Timberwolves.
The New Orleans Saints will look to get back on track this Sunday (October 29) after a 13-20 loss to the Texans a little over a week ago, when they travel to Indianapolis to take on the Colts.
