Taylor Swift’s ‘1989 (Taylor’s Version)’ Off to Strong Start – Billboard

Taylor Swift’s fourth re-recorded album, 1989 (Taylor’s Version), sold over 250,000 copies in the U.S. on its first day of release, Oct. 27, according to initial reports to data tracking firm Luminate. After just one day, the album has the third-largest sales week of 2023; the only bigger weeks were registered by Swift’s own Speak Now (Taylor’s Version), with 507,000 in its opening week, and Travis Scott’s Utopia, with 252,000 in its first week.

The sales of 1989 (Taylor’s Version) will increase in the coming days, with the current tracking week ending on Thursday, Nov. 2. The album’s final first-week sales number is expected to be announced on Sunday, Nov. 5, along with its assumed large debut on the multi-metric Billboard 200 albums chart (dated Nov. 11). If 1989 (Taylor’s Version) debuts atop the Billboard 200, it will mark Swift’s 13th No. 1 album, extending her record for the most among women.

All 12 of Swift’s full-length studio albums and re-recorded projects from 2008’s Fearless, her second studio album, through 2023’s Speak Now (Taylor’s Version) have debuted at No. 1.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

In addition, the songs on 1989 (Taylor’s Version) collectively generated over 110 million on-demand official audio streams on the set’s release day in the U.S., according to initial reports to Luminate.

Further news of initial sales, streaming and track-equivalent activity for the album, as provided by Luminate, will be reported in the coming days.

The original 1989 album debuted atop the Billboard 200 chart dated Nov. 15, 2014, and spent 11 nonconsecutive weeks at No. 1. It is tied with Swift’s first No. 1, Fearless, for her most weeks at No. 1 with a single album. The 1989 album boasts three songs that hit No. 1 on the Billboard Hot 100 — the most No. 1s generated from any Swift album. She sent the tracks “Shake It Off,” “Blank Space” and “Bad Blood,” featuring Kendrick Lamar, to No. 1 in 2014-15.

1989 (Taylor’s Version) includes re-recordings of the original 1989 album’s standard 13 songs plus the three tracks on its deluxe edition. The new 1989 (Taylor’s Version) boasts five additional previously unreleased “From the Vault” songs, bringing the total number of songs on the standard version of 1989 (Taylor’s Version) to 21.

1989 (Taylor’s Version) is available to purchase in 15 collectible physical formats: five color vinyl variants, eight CD editions and two cassette editions. Of the five vinyl variants, Target carries a color variant that includes one bonus track (“Sweeter Than Fiction”). The album is also available to buy in two digital download editions: a standard 21-song version and a deluxe 22-song version (which adds a re-recorded version of the album’s “Bad Blood,” featuring Lamar).