Creator of Black 18-Inch Superhero Dolls Celebrates A Milestone

by BLACK ENTERPRISE Editors

November 8, 2023

Shaneisha Dodson, a proud HBCU graduate of Grambling State University and the Founder and CEO of the Brilliant Girl, is celebrating having sold thousands of her dolls to young Black girls across the country.

Shaneisha Dodson, a proud HBCU graduate of Grambling State University and the Founder and CEO of the Brilliant Girl, is celebrating having sold thousands of her dolls to young Black girls across the country. She says that she founded her company to create more representation in the toy and doll industry. “Growing up in Arkansas, there were not a lot of Black dolls on the store shelves,” she says.

This eventually inspired her to create the Sugamama doll, the first ever Black 18-inch superhero doll, and she has since heard so many stories from women who shared the same story of growing up and not seeing themselves represented. She comments, “All superheroes don’t wear capes; sometimes they wear aprons and eat cookies.”

Shaneisha says that these types of stories inspire her to continue creating products that promote positivity because she fully understands the impact that self-efficacy can have on a person’s growth. In fact, in 2022, she donated almost 100 dolls to children.

More than just dolls

As an award-winning playwright who loves to write, Shaneisha wanted to do more than just create dolls. And so, she has also authored and released two books, The Adventures of Sugamama and Sugamama Saves Christmas, to accommodate her best-selling doll. In addition, she has launched Positive Image Puzzles, a line of thoughtfully designed puzzles that highlight positive images surrounding fatherhood, superheroes, and girls having fun.

Shaneisha says that all are invited to celebrate the power of diversity as Brilliant Girl continues its mission of bringing more representation to the doll and toy industry and giving back to the community. To support her company, visit its official website at TheBrilliantGirl.com or follow the brand on Instagram @the_brilliantgirl

This news was first reported by blackbusiness.com

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