Time to fire up the tractor again — Amazon Prime Video has renewed Clarkson’s Farm.
The streaming service confirmed at Content London on Thursday that the Jeremy Clarkson farming show will be back for a fourth season.
Deadline first reported in September that Clarkson’s Farm would continue despite reports that the streaming giant had canceled the presenter over his Meghan Markle tirade.
Fozia Khan, Amazon Studios’ head of unscripted in the UK, said producer Expectation was about to begin shooting Season 4 “very soon.” Season 3 has wrapped and will stream next year.
The announcement marked a change of tone from Amazon after Khan declined to commit to the show’s future at the Edinburgh TV Festival in August.
Khan said the streamer was “shocked and disappointed” by Clarkson’s column about Markle after he wrote that he hated the Duchess of Sussex on a “cellular level” in The Sun newspaper.
“I think the thing that I want to say is that the show is so much bigger than Clarkson,” Khan told the Edinburgh TV Festival. Clarkson was said to be furious about the remarks.
One of Khan’s first comments at Content London was to say that Prime Video has “incredible shows like Clarkson’s Farm.” She also confirmed that it was Amazon’s most-watched UK original.
‘The Grand Tour’ Future
The Clarkson’s Farm renewal came as Khan confirmed that Clarkson, Richard Hammond, and James May have filmed their final installments of The Grand Tour.
“It’s come to its natural end,” she said, but admitted that the format may continue with new presenters. Khan said her team was “thinking about” how the show can live on.
The Grand Tour was emblematic of the streaming revolution when it was first greenlit by Amazon in 2015. The tech giant signed Clarkson, Hammond, and May after they left BBC Top Gear.
