Google Reveals Person With Most Trending Searches In 2023 – Deadline

Google has released its annual list of the year’s top trending searches, and if you’re thinking Taylor Swift tops yet another chart, think again.

The person who prompted the most trending queries – i.e., had the highest spike in traffic over a sustained period in 2023 as compared to 2022 – was… Damar Hamlin.

No doubt some Googlers might have to re-Google that name: Hamlin is the Buffalo Bills safety who made international headlines nearly a year ago when he suffered cardiac arrest and collapsed on-field during a January 2, 2023, Monday Night Football game against the Cincinnati Bengals. (He recovered and returned to NFL play in August.)

Coming in second in the “People” category is Jeremy Renner, who had a serious health incident of his own just the day before Hamlin when he was run over by a snowplow.

And at #3? Travis Kelce, the Kansas City Chiefs tight end who encountered an unstoppable force of an entirely different sort when he started dating the massively popular Swift.

See the complete lists below.

Surprisingly, Swift didn’t even make the Top 10 Musicians – perhaps because no one on earth really needs Google to tell them who she is. (Google doesn’t speculate on users’ motivations.) Jason Aldean, on the other hand, was long a country music favorite but broke through to a much wider public when his controversial single “Try That in a Small Town” made headlines last May and was denounced by many as racist and reactionary. He topped Google’s “Musician” category. (Ice Spice, who appeared in a video with Swift last May, came in at #2.)

Swift did have the most-searched tour, though, with her Eras Tour beating out other much-searched tours by Matt Rife, Beyonce and Olivia Rodrigo, among others.

Renner topped the “Actors” category, followed by Jamie Fox (who was hospitalized for a mystery illness last April), with Danny Masterson, the former That ’70s Show actor sentenced in September to more than 30 years in prison on two rape charges.

In the “Movies” category, Barbie beat out Oppenheimer for the #1 spot, and The Last of Us was tops in the “TV Shows” category.

In the “Passings” category, Matthew Perry saw the highest spike in traffic after his tragic death at 54 in October. Tina Turner was second on the list, with Jerry Springer at #3. Other deaths that prompted searches were Jimmy Buffett, Sinéad O’Connor and Lisa Marie Presley.

Some other interesting tidbits: Succession was tops-in-trending-searches for recaps and finale info, and Google’s “Hum to Search” feature was used most often for The White Stripes’ 2003 song “Seven Nation Army,” perhaps in part because the song’s incredible riff was adopted by protesters in Israel and set to the new lyrics “Demokratia o mered” (Democracy or rebellion).

Here are the “Google Year In Search” lists wit the top trending data of 2024.:

People

Damar HamlinJeremy RennerTravis KelceTucker CarlsonLil TayAndrew TateCarlee RussellJamie FoxxDanny MastersonMatt Rife

Passings

Matthew PerryTina TurnerJerry SpringerJimmy BuffettSinéad O’ConnorKen BlockTyre NicholasLisa Marie PresleySuzanne SomersBob Barker

Actors

Jeremy RennerJamie FoxxDanny MastersonMatt RifePedro PascalJonathan MajorsSophie TurnerRussell BrandKe Huy QuanJosh Hutcherson

Movies

BarbieOppenhiemerSound of FreedomEverything Everywhere All at OnceGuardians of the Galaxy Vol. 3The Super Mario Bros. MovieCreed IIIJohn Wick: Chapter 4Five Nights at Freddy’sCocaine Bear

Musicians

Jason AldeanIce SpiceOliver AnthonyPeso PlumaJoe JonasSam SmithMatt HealyKellie PicklerKim PetrasSexyy Red

Songs

Try That In A Small Town – Jason AldeanRich Men North of Richmond – Oliver AnthonyUnholy – Sam Smith and Kim PetrasElla Baila Sola – Eslabon Armado and Peso PlumaBoy’s a liar Pt. 2 – Ice Spice and PinkPantheressKill Bill – SZACruel Summer – Taylor SwiftMargaritaville – Jimmy BuffettBzrp Music Sessions, Vol. 53 – Shakiravampire – Olivia Rodrigo

TV Shows

The Last of UsGinny & GeorgiaQueen Charlotte: A Bridgerton StoryDaisy Jones & The SixWednesdayThat ’90s ShowKaleidoscopeBeefThe IdolThe Fall of the House of Usher

Hum to Search: Top Songs

Seven Nation Army – The White StripesKill Bill – SZABallin’ – MustardTom’s Diner – AnnenMayKantereitUntil I Found You – Stephen SanchezFlowers – Miley CyrusBarbie Girl – AquaShinunoga E-Wa – Fujii KazeBeliever – Imagine DragonsWellerman – Nathan Evans

Celebrity Outfits

Kim MulkeyMargot Robbie’s Barbie outfitsTaylor SwiftJoe BurrowKeke PalmerTravis KelceSam SmithIce SpiceZion WilliamsonKarol G

Recap

SuccessionGinny & Georgia season 1Outer Banks season 2Ted LassoYou season 3The Bear season 1The Witcher season 2The Last of UsShadow and Bone season 1Sweet Magnolias season 2

Tour

Taylor Swift Eras tourMatt RifeBeyonce RenaissanceOlivia RodrigoDrakeAerosmithNSYNC reunionCreedBryson TillerLana Del Rey

Cast

Ginny & GeorgiaSuitsWednesdayOppenheimerThe Last of UsBarbie1923Glass OnionAshokaThe Night Agent

Finale

SuccessionTed LassoThe Last of UsLokiThe VoiceGolden BachelorBacheloretteMandalorianVanderpump RulesBlacklist

Horror Movies

Five Nights At Freddy’sCocaine BearThe MenuScream VIM3GANEvil Dead RiseKnock At The CabinInsidious: The Red DoorTalk To MeThe Nun II

Action Movies

Guardians of the Galaxy Vol. 3Creed IIIJohn Wick: ChapterKillers Of The Flower MoonSpider-Man: Across the Spider-VerseTransformers: Rise of the BeastsBlue BeetleFast XThe MarvelsAnt-Man and the Wasp: Quantumania

Romance Movies

You PeopleAsteroid CityNo Hard FeelingsPriscillaYour Place or Mine

Drama/Thriller Movies

OppenheimerSound Of FreedomThe WhaleGlass OnionThe Equalizer 3Jesus RevolutionReptileAirHeart Of StoneSecret Invasion

Fantasy Movies

Everything Everywhere All At OnceThe Little MermaidElementalIndiana Jones and the Dial of DestinyDungeons & Dragons: Honor Among Thieves

Comedy Movies

BarbieThe Super Mario Bros. MovieA Man Called Otto80 For BradyShazam! Fury of the GodsBeau Is AfraidHaunted MansionBanshees Of InisherinTotally KillerRenfield