Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Music

Taylor Swift & Travis Kelce Romance Is Boosting Kansas City’s Economy – Billboard

rmtsa by rmtsa
December 18, 2023
in Music
0
Taylor Swift & Travis Kelce Romance Is Boosting Kansas City’s Economy – Billboard
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Insane Clown Posse Name Favorite Rock Bands, Best Nu-Metal Rapper

How to Watch the Best Diddy Documentaries Online, Streaming

It’s Festival Season! Does the Totem Friend Finder Actually Find Your Friends?

Every time Taylor Swift shows up in Kansas City, people eat more donuts. 

Last July, Donutology’s two stores in the city made 20,000 donuts in a single weekend after marketing “Tayl-gating” 30-packs, including Lavender Glazes and Caramel Is a Cat bismarcks, to meet the demand of 74,000 Swifties at two Arrowhead Stadium concerts. The stores hastily hired former employees for around-the-clock frying and assigned their marketing director, Abby Meyer, to help in the packaging department. “It hasn’t really died since then,” Meyer says.

Unlike other U.S. cities on last summer’s Eras tour, Kansas City’s Swiftie boom continues, thanks to the singer’s high-profile presence in the city this fall with her boyfriend, Travis Kelce of the NFL’s Chiefs. And Donutology isn’t the only one cashing in on the buzz: Local businesses such as clothing shops Westside Storey and Made In KC and restaurants Piropos and Prime Social have significantly boosted their sales, social-media views and website traffic over the past few months. 

“We can’t attach a number to it,” says Tim Cowden, president/CEO of the Kansas City Area Development Council. “It’s an incredible opportunity that she is providing our region.”

According to the city’s Economic Development Council, Eras tickets across the United States sold at an average price of $1,200, so the Kansas City shows generated $88.8 million in revenue. Additionally, Swifties bought $1,300 to $1,500 worth of meals, merch and other goods throughout the tour, and for Kansas City, that amounted to an overall financial impact of $185 million to $200 million. Then, after Swift’s widely viewed appearance last Sunday in a vintage Chiefs sweatshirt during the team’s game against the Green Bay Packers, Westside Storey, which sold her the item, landed an unprecedented 100 online orders in the two or three days after the game, according to the store’s owner, Chris Harrington.

“It’s quite insane,” says Harrington. “It’s just driven traffic like we’ve never had before. We’re waiting to see when it ends.”

Piropos, the Argentine restaurant where Swift and Kelce had a Kansas City dinner date in late October, reports a similarly massive word-of-mouth reaction. “We didn’t put up any sign. People just called us,” says Cristina Worden, the restaurant’s owner. “We got more reservations, we have more commentary. It’s been great for every business.”

The Eras-related sales spike in Kansas City took Keith Bradley, co-owner of the 11-store gift-and-apparel chain Made In KC, by surprise. Ticketholders streamed into town, buying apparel, jewelry, candles and hats, and the stores scrambled to adapt by launching Swift-themed drinks and friendship bracelets. Nearly three months later, when Swift attended her first Chiefs game, “it felt like that was a new wave,” Bradley says, adding that his shops’ most popular holiday-season products are “anything Taylor and Travis,” such as candles and T-shirts.

The Swift-Kelce romance is a feel-good, fast-moving story and a “buzzworthy partnership,” as Katie Essing, a University of Missouri assistant teaching professor of marketing, describes it — which allows brands to attach themselves for exposure without fearing backlash or consequences. After Swift publicly ate chicken fingers with ketchup and what appeared to be ranch dressing at a Chiefs game in late September, KFC referred to Swift on social media as its “Ranch Queen” and Heinz launched a new flavor called Ketchup and Seemingly Ranch. “Brands having anything to do with ranch could jump on social media,” Essing says. “And that’s what we see happening with the brands in the Kansas City area with this relationship.”

The Eras Tour was so huge — grossing $900 million plus, with 63,000 ticket sales per show, or 3.3 million overall, according to Billboard estimates — that officials and businesses in host cities had to be asleep to not take advantage of the marketing opportunities. Tampa named Swift “honorary mayor”; Las Vegas lit up its Gateway Arches in colors representing all of her albums; and Seattle’s Japonessa Sushi Cocini racked up $10,000 in sales of “Reputation” sushi rolls and cocktails packed with glitter. But only Kansas City has extended its Swiftie effect beyond Eras.

Kansas City mayor Quinton Lucas says the NFL Draft in April, which reportedly drew 312,000 attendees and generated $164.3 million, led to “flack” from some local businesses. (Owners complained about street closures, excessive traffic and high parking costs that kept regular customers away.) “Taylor Swift was the opposite — for almost no municipal investment, we’re getting a heck of an investment,” he tells Billboard. “Any mayor would love to have Taylor Swift just start randomly coming to their city. This is great for our economy. It’s great for our culture. It’s great for letting people know we have this dynamic city. Life kind of sucks, so it’s nice to just see two happy people enjoying life.”



Source link

Tags: BillboardBoostingCitysEconomyKansasKelceRomanceSwiftTaylorTravis
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Insane Clown Posse Name Favorite Rock Bands, Best Nu-Metal Rapper

by rmtsa
May 31, 2025
0
Insane Clown Posse Name Favorite Rock Bands, Best Nu-Metal Rapper

In our interview with ICP — Insane Clown Posse — we ask Violent J and Shaggy 2 Dope about their favorite rock and metal bands. And we chat...

Read more

How to Watch the Best Diddy Documentaries Online, Streaming

by rmtsa
May 31, 2025
0
How to Watch the Best Diddy Documentaries Online, Streaming

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive...

Read more

It’s Festival Season! Does the Totem Friend Finder Actually Find Your Friends?

by rmtsa
May 31, 2025
0
It’s Festival Season! Does the Totem Friend Finder Actually Find Your Friends?

If you’re a true music fan, you know that in April, Southern California’s Coachella Valley Music and Arts Festival marks the beginning of US festival season. In May,...

Read more

President Trump Leaves Door Open for Possibility of Diddy Pardon

by rmtsa
May 31, 2025
0
President Trump Leaves Door Open for Possibility of Diddy Pardon

On the heels of his latest rounds of pardons, President Trump is not ruling out floating a lifeline to Diddy if Trump deems it necessary.Donald Trump Comments on Diddy CaseOn...

Read more

Tokyo Machine Unleashes Cybernetic Shockwave in New EP, "FACTORY RESET"

by rmtsa
May 31, 2025
0
Tokyo Machine Unleashes Cybernetic Shockwave in New EP, "FACTORY RESET"

Even cutting-edge technology can benefit from an occasional reboot.Tokyo Machine is back with a new EP, Factory Reset, which sees the Japanese-inspired producer reclaim his position amongst bass...

Read more
Next Post
All about Mark Zuckerberg’s 0M Hawai’i compound, wife Priscilla and kids, 0M property portfolio, and net worth

All about Mark Zuckerberg's $270M Hawai'i compound, wife Priscilla and kids, $320M property portfolio, and net worth

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Wednesday Season 2 Video Preview Has Jenna Ortega Face a Serial Killer
  • ‘Harry Wild’ Renewed for Season 5 at Acorn TV — Jane Seymour
  • Niko McKnight, Estranged Son Of Brian McKnight, Dies At 32

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In