Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Movie

You Never Saw My … Brilliant Star-Studded Paw Patrol Marketing Blitz  – The Hollywood Reporter

rmtsa by rmtsa
December 28, 2023
in Movie
0
You Never Saw My … Brilliant Star-Studded Paw Patrol Marketing Blitz  – The Hollywood Reporter
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Todd McFarlane on Reuniting with Frank Miller After 25 Years for New Comic Book Collaboration — GeekTyrant

10 Movies That Were Secretly Sequels

Is There a The Institute Episode 9 Release Date & Time?

This past summer, Paramount president of global marketing and distribution Marc Weinstock had planned to do huge Teenage Mutant Ninja Turtles: Mutant Mayhem takeovers in Los Angeles and New York City that would be attended by talent, including writer and producer Seth Rogen and voice cast Rose Byrne, Jackie Chan, Paul Rudd, Ice Cube and Maya Rudolph. There were also plans for a Comic-Con event.

But any plotting came to a full stop when the strike commenced July 14, roughly six weeks before Mutant Mayhem opened. Cast participation is especially crucial for an animated film.

“We could tell people all these stars are in the film, but unless someone sees them out in the world, it’s tough,” says Weinstock. “The week of opening, you would have seen all our stars on late night shows, just like they would have gone to theaters to meet with fans.”

Foreseeing the possibility of a strike, Paramount brought in members of the Mutant cast to prerecord media and featurettes. That wasn’t the case, however, for PAW Patrol: The Mighty Movie, which Paramount opened Sept. 27 — the necessary footage wasn’t available in time. For a second time, Weinstock was cut off from his most valuable asset, the talent, which includes Taraji P. Henson, Kristen Bell, Kim Kardashian and James Marsden.

“We were like, ‘Not again,’ ” says Weinstock. “So we came up with the idea of setting a Guinness record for the largest number of dogs to see a movie.”

On Sept. 24, 219 canines gathered at Griffith Park to watch an outdoor screening of the PAW Patrol sequel hosted by Kevin Frazier, from Entertainment Tonight. The pooch audience generated plenty of headlines, and while he couldn’t leverage his talent, PAW Patrol opened to decidedly strong numbers, though it might have done more business had stars been free to take part in the publicity. (Box office analysts agree that the loss of star power dinged the film’s overall box office grosses by about 10 percent.)

The only hiccup: The wrangler for the screening had to turn away four dogs after learning they were official members of SAG.

This story first appeared in the Dec. 15 issue of The Hollywood Reporter magazine. Click here to subscribe.



Source link

Tags: BlitzbrilliantHollywoodMarketingPatrolPAWReporterstarstudded
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Todd McFarlane on Reuniting with Frank Miller After 25 Years for New Comic Book Collaboration — GeekTyrant

by rmtsa
August 24, 2025
0
Todd McFarlane on Reuniting with Frank Miller After 25 Years for New Comic Book Collaboration — GeekTyrant

It’s been a long time coming, but comic book legends Todd McFarlane and Frank Miller are back at it again. After 25 years since their explosive Spawn/Batman team-up,...

Read more

10 Movies That Were Secretly Sequels

by rmtsa
August 24, 2025
0
10 Movies That Were Secretly Sequels

Now that everything is either a remake or a reboot or both, it almost seems like a given that any movie out there is probably part of or...

Read more

Is There a The Institute Episode 9 Release Date & Time?

by rmtsa
August 24, 2025
0
Is There a The Institute Episode 9 Release Date & Time?

Viewers are wondering whether there’s a The Institute Episode 9 release date and time. The series has been praised by critics for its powerful cast performances, surprising twists,...

Read more

Filmmakers Urge Venice to Take Stand on Gaza in Open Letter

by rmtsa
August 24, 2025
0
Filmmakers Urge Venice to Take Stand on Gaza in Open Letter

Hundreds of Italian and international filmmakers, artists and cultural figures have signed an open letter calling on the Venice Film Festival to take a “clear and unambiguous stand”...

Read more

Retro Trailer for Patrick Swayze’s 1987 Post-Apocalyptic Martial Arts Film STEEL DAWN — GeekTyrant

by rmtsa
August 23, 2025
0
Retro Trailer for Patrick Swayze’s 1987 Post-Apocalyptic Martial Arts Film STEEL DAWN — GeekTyrant

This week’s retro trailer is for the 1987 post-apocalyptic martial arts action flick Steel Dawn, which stars Patrick Swayze as a wandering, sword-wielding warrior known only as Nomad....

Read more
Next Post
Russell Wilson’s Future For Denver Broncos Reportedly In Question

Russell Wilson's Future For Denver Broncos Reportedly In Question

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Gleb Savchenko Seen At ‘DWTS’ Rehearsals After Firing Claims
  • Bobby Berk Reacts to ‘Queer Eye’ Ending After His Exit
  • ‘Kpop Demon Hunters’ Opening to $18M, Beating ‘Weapons’

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In