Diageo, a multinational alcoholic beverages company, has recently announced that it has reached an agreement with Sean “Diddy” Combs following a legal dispute.
As previously reported, the rapper had accused the company of racial discrimination and neglecting his DeLeón brand. In May 2023, Sean “Diddy” Combs went ahead and officially filed a lawsuit against Diageo in the New York Supreme Court, claiming that the company had neglected the spirits under their joint control, specifically Ciroc and DeLeón. Combs alleged that Diageo had not provided the same level of marketing and promotion to Ciroc and DeLeón as it had to other brands in its portfolio. Furthermore, he claimed that the company had undermined the business by marketing Ciroc and DeLeón as “urban” rather than appealing to the general market.
In response to the lawsuit, Diageo filed a motion to dismiss the case the following month, while also stating that it would no longer be working with Combs. The company argued that Combs had failed to fulfill his obligations as agreed upon in their previous agreements. Diageo, known for distributing renowned liquor brands such as Johnnie Walker and Captain Morgan, defended its marketing strategies and denied any allegations of racial discrimination. Despite the initial tension between the two parties, Diageo and Sean “Diddy” Combs have now reached an agreement. Both parties announced the news this Tuesday morning in a statement that read,
“Sean Combs and Diageo have now agreed to resolve all disputes between them. Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice,” the statement, attributed to both parties, reads. “Diageo and Mr. Combs have no ongoing business relationship, either with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns.”
While the specific details of the agreement have not been disclosed, Diddy was seeking billions in damages. The agreement suggests that both parties have found common ground and are willing to move forward.
Diageo owns more than 200 different liquor brands, including Don Julio tequila and Casamigos tequila, which it acquired from George Clooney and his partners in 2017.
RELATED: Diddy Sues Diageo For Reportedly ‘Neglecting’ & Sabotaging DeLeón Tequila
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