Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Music

Shy Snider’s Havoc clothing brand makes provocative band merch

rmtsa by rmtsa
January 29, 2024
in Music
0
Shy Snider’s Havoc clothing brand makes provocative band merch
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

How to Get Noticed As a New Band

Kendrick Lamar and SZA’s Grand National Tour drives into L.A.

50 Cent’s Name Mentioned in Diddy’s Trial

Welcome to Generation AP, a spotlight on emerging actors, writers, and creatives who are on the verge of taking over.

Alternative culture is all Shy Snider has ever known. The first concert she went to was AC/DC while she was in utero, and even as a small child, the sounds of Rob Zombie rattled her eardrums. At 7, her favorite band was System of a Down, who she learned about from her three older brothers. There was no teenage emo phase, nor that lightning bolt moment that happens when you hear “Welcome to the Black Parade” for the first time. Snider was immersed in it, even before day one. 

Read more: Rachael “Steak” Finley is the ultimate alt girl

When she was 11, Snider went to watch one of her brothers play in a hardcore band. “I remember it being so violent,” she recalls over Zoom from her home in LA just a few days before Thanksgiving. “Someone grabbed me and put me under a table.” Nonetheless, she loved it. As she grew older and got more invested in hardcore, however, Snider realized she felt sidelined in such an overwhelmingly masculine space. She even felt it when she went to the merch table and the only options on offer were T-shirts and hoodies sized with men in mind, which looked baggy and boxy on women’s smaller bodies. 

Facetune_22-11-2023-00-43-45

Sick of these identikit options, Snider started printing band logos on “slutty clothes.” “I was so tired of wearing band shirts all the time — it was just so boring,” she says. “I felt like women were so underrepresented in alternative fashion, especially in hardcore. It was all skewed towards men, but women are the prime fashion buyers. Being feminine and being hardcore [amounted to] being a poser.” It ended up being the first step toward Havoc, which she started to create a space for the “hot clothes” she was desperate to see in alternative fashion. 

“The brand blew up a lot faster than I was even prepared for,” Snider says. In just two years, Havoc has ballooned into one of modern alt fashion’s hottest prospects, but despite that, Snider’s hardcore background still shapes it to this day. Havoc has frequently collaborated with numerous bright lights from the scene, including Zulu, Pain of Truth, Koyo, Twitching Tongues, and Scowl.

“I went to one of [Scowl’s] shows. I’d never heard of them, but then I saw Kat [Moss], and she was super hot, screaming in a miniskirt, and I was like, ‘That shit rocks,’” she continues. “If that was around when I was a kid in hardcore, that would have changed the trajectory of my life because I dressed so masculine and was afraid to show my body. I ended up doing that collab with Scowl because I just wanted girls who were coming into hardcore to be like, ‘I’m welcome here.’ If you start selling stuff for girls, then subconsciously, you start feeling like this is a scene for you, too, and not just the boys.” 

havoc

To start, Snider was hand-making a lot of Havoc’s clothes to order, but its growth eventually outpaced the speed at which she could put garments together. When it became unsustainable, she got manufacturers involved but found that her mental health nosedived when she was no longer making clothes. “I was so depressed. I genuinely really enjoy making stuff,” she says. Indeed, making clothes ended up becoming a vital coping mechanism when Snider was trying to get sober — an outlet, she mentions, for her addictive personality — even to the point where she’d stay up all night creating. Nowadays, the brand encompasses both manufactured and hand-made limited-run items as a means of a happy medium between keeping business sense and Snider’s own mental state.

Hand-making has also given Havoc a suitably punk, “slow-fashion” ethos. Sometimes, handmade items don’t arrive on customers’ doorsteps till between two to four weeks after they’ve ordered them, and occasionally it’s sparked questions from buyers expecting the same delivery speeds as Amazon Prime. Not behaving like a megacorp, however, is Havoc’s MO. 

havoc

The brand prides itself on being “anti-fashion,” and a large part of that, as Snider explains, represents rejecting harmful fast-fashion practices. “Fast fashion is so big, and it’s so bad for the environment. It’s literally the second biggest polluter in the world; it’s destroying the planet. Anti-fashion, to me, is fashion that’s made in the U.S., using handmade, upcycled, or thrifted garments.” Nowadays, being anti-fashion has also meant turning away from the high-end fashion houses that, for better or worse, have ripped and appropriated alternative fashion for customers who are expected to throw thousands of dollars at it. “You have Givenchy doing a shirt that’s in fucking metal font. Balenciaga is making actual track pants. It’s insane. They’re all pulling these influences from different underground subcultures. I’m not the person ripping from the small brands.”

Despite this, Snider isn’t as critical of this practice as she used to be, especially if it means that a previously uncool mode of dressing that might have otherwise put a target on her back is now seen as trendy. “I used to really hate it, but at the same time, I do think it’s cool. I got so badly bullied that I had to be home-schooled, and I felt like such an outcast in society, so I’m happy that [alternative fashion is becoming accepted by the mainstream]. Hopefully kids like me don’t have to go through that anymore.”  

havoc

Nonetheless, it’s provided a climate in which Havoc has been able to flourish, even catching the attention of stars as huge as Doja Cat and Bring Me the Horizon’s Oli Sykes. “He just DMed me asking for clothes!” Snider recalls. “It was so cool because when I was a kid, I loved Bring Me the Horizon. It was definitely such a full-circle moment in my life, and I don’t think I even realized what a big deal [Havoc had become] until he posted the photos.” The more left-field partnership with Doja Cat, however, proved slightly more controversial. “She’s hot, and she has a punk attitude,” she says. “You can’t say no to something like that when her stylist hits you up.”

Click onto Havoc’s Instagram and the sentence “JOIN A CULT!!” screams at you from the screen. As tongue in cheek as that slogan is (it even once inspired Snider to print a shirt with “CULT LEADER” written on it, which went down a storm), it encompasses everything Snider wanted Havoc to be — bigger than just a name, or a line of clothes, or even something people only superficially engage with. “I didn’t want people to stumble across it and only buy one thing,” she explains. “I always wanted people to love the brand and know what it was about and buy multiple things. There are certain brands where I own everything they make — I wanted it to be like that.

“I want it to be something people remember,” she concludes. “I want it to be something you can feel a part of.”



Source link

Tags: bandBrandClothinghavocMerchProvocativeshySniders
Share30Tweet19
rmtsa

rmtsa

Recommended For You

How to Get Noticed As a New Band

by rmtsa
May 28, 2025
0
How to Get Noticed As a New Band

How do you even get noticed as a new band today? It's never been more difficult and viral rap rock sensation Silly Goose managed to find a way...

Read more

Kendrick Lamar and SZA’s Grand National Tour drives into L.A.

by rmtsa
May 28, 2025
0
Kendrick Lamar and SZA’s Grand National Tour drives into L.A.

“Los Angeles, Cali-motherfucking-fornia!”  With this intro, followed by a roll call of local neighborhoods, Kendrick Lamar let everyone know just how happy he was to be back in...

Read more

50 Cent’s Name Mentioned in Diddy’s Trial

by rmtsa
May 28, 2025
0
50 Cent’s Name Mentioned in Diddy’s Trial

Surprise, surprise. 50 Cent's name was mentioned in Diddy's sex trafficking and racketeering trial today, and in true Fif fashion, the rapper responded with his usual savage humor and...

Read more

III Points Festival Returning to Miami in 2025 With Diverse and Daring Lineup

by rmtsa
May 28, 2025
0
III Points Festival Returning to Miami in 2025 With Diverse and Daring Lineup

Miami's homegrown music disruptor is back, and they're not pulling any punches.The organizers of III Points have unveiled the festival's 2025 lineup ahead of its return to its longtime...

Read more

Rick Derringer Dead at 77

by rmtsa
May 27, 2025
0
Rick Derringer Dead at 77

Rick Derringer, the guitarist, songwriter and producer who wrote or contributed to a body of hits spanning decades, died on Monday at the age of 77.Derringer's caretaker, Tony Wilson,...

Read more
Next Post
Halle Bailey Defends Keeping Her Pregnancy A Secret From Fans – Hollywood Life

Halle Bailey Defends Keeping Her Pregnancy A Secret From Fans – Hollywood Life

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Sanford Biggers’ Oracle Finds A New Home In Sonoma County – Essence
  • MobLand’s Pierce Brosnan on Criticism Over Irish Accent to Play Conrad
  • Summer House Reunion: Paige DeSorbo Questions Craig’s Ring Claim

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In