Rumours have been swirling here at the European Film Market in Berlin that a market later in the year, the American Film Market, is moving location.
Sources close to AFM organizer IFTA confirmed to us this morning that Las Vegas is one of a few options on that table at the moment. So is last year’s venue, the Delfina in Santa Monica, which wasn’t a popular location for attendees. There are also other locations in the mix in Los Angeles, we understand.
Sources tell us Miami and San Diego are not in play. The event is confirmed to take place November 5-10 wherever it takes place. We’re told a decision should be arrived at in coming weeks.
AFM’s location has been a talking point for years. The event moved away from longtime Santa Monica home The Loews last year, but the Delfina location was beset with issues.
Most of the Europeans we’ve spoken to this week prefer the idea of an AFM in Los Angeles, so they can combine the trip with other meetings around town. San Diego also has some fans. Most of the Americans we’ve spoken to prefer the idea of Las Vegas to Los Angeles.
IFTA declined to comment. Screen was first up with the news.
