Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Celebrity

Beyoncé Launches Long-Awaited Brand Cécred

rmtsa by rmtsa
February 20, 2024
in Celebrity
0
Beyoncé Launches Long-Awaited Brand Cécred
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

7 Sweet Moments Of Teyana Taylor & Aaron Pierre

R&B Singer Sammie Speaks Out Following Atlanta Arrest

How Blackshere Beauty  Is Elevating Beauty Service Standards For Black Women – Essence

Beyoncé’s haircare brand Cécred is finally here and she’s sharing deets about it in ESSENCE.

Source: Andre D. Wagner / Essence

With so many stars stepping into the beauty industry with their own brands, fans have been waiting for Beyoncé to make her way into the space for years now.

She first teased the brand back in May 2023, posting to Instagram to let the Bey Hive know she “created something special” she couldn’t wait to share with the world. Now, nine months later, her brand Cécred is finally out.

Source: Andre D. Wagner / Essence

The haircare brand launches with the Foundation Collection, which includes eight products that cleanse, condition, and visibly repair hair.

In a press release following the launch, Beyoncé said she was “so proud to finally reveal what we’ve been working on.”

“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else,” she continued. “My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

The “TEXAS HOLD ‘EM” singer’s passion for haircare was born while sweeping hair in her mother’s salon growing up, so it’s only right she be a part of the project, too. Tina Knowles joins Cécred as vice chairwoman, bringing along 40 years of experience as a hairstylist, salon owner, and entrepreneur.

Source: Andre D. Wagner / Essence

“I have personally witnessed how these products have stopped breakage in its tracks,” Knowles said of Cécred’s products. “I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.”

Beyoncé echoed that thought while gracing the cover of ESSENCE for the magazine’s March/April issue, where she opens up even more about her latest venture.

 

Source: Andre D. Wagner / Essence

During her cover story, she emphasizes just how important growing up in her mother’s salon was to her development as a person and as an artist.

“So much of the fabric of who I am came from her salon,” she explained. “That’s my foundation—and I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures.”

Source: Andre D. Wagner / Essence

Beyoncé continued, “Getting creative with braids; figuring out new techniques; and exploring ways to maintain hair growth with protective styles and wigs, while still feeling fabulous. It all stems from my experiences growing up in my mother’s salon.”

Source: Andre D. Wagner / Essence

Cécred is now available exclusively at cecred.com.

 

Source: Andre D. Wagner / Essence



Source link

Tags: BeyoncéBrandCecredLauncheslongawaited
Share30Tweet19
rmtsa

rmtsa

Recommended For You

7 Sweet Moments Of Teyana Taylor & Aaron Pierre

by rmtsa
October 27, 2025
0
7 Sweet Moments Of Teyana Taylor & Aaron Pierre

Source: Samir Hussein / Getty When Teyana Taylor and Aaron Pierre first went Instagram official, it sparked a lot of whispers and confusion. They shared multiple pictures together...

Read more

R&B Singer Sammie Speaks Out Following Atlanta Arrest

by rmtsa
October 27, 2025
0
R&B Singer Sammie Speaks Out Following Atlanta Arrest

R&B singer Sammie was arrested and charged with cruelty to children and battery earlier this week. Source: Prince Williams / Getty According to reports from TheShadeRoom, the 38-year-old...

Read more

How Blackshere Beauty  Is Elevating Beauty Service Standards For Black Women – Essence

by rmtsa
October 27, 2025
0
How Blackshere Beauty  Is Elevating Beauty Service Standards For Black Women – Essence

Courtesy of Brianna J. Heath The only thing faster than a New York minute is how quickly New York women need to be in and out of the...

Read more

Ashanti Doesn’t Owe You A Snatched Postpartum Body [Op-Ed]

by rmtsa
October 26, 2025
0
Ashanti Doesn’t Owe You A Snatched Postpartum Body [Op-Ed]

Source: Prince Williams / Getty Let me go ahead and pour up some tea you really need to sip: a woman’s body is not a public project and...

Read more

Verzuz Makes Epic Return With Cash Money & No Limit Battle

by rmtsa
October 26, 2025
0
Verzuz Makes Epic Return With Cash Money & No Limit Battle

The highly anticipated No Limit and Cash Money Verzuz has officially gone down. The return of Verzuz was marked by an epic musical clash between two Southern rap titans,...

Read more
Next Post
Brownies & Lemonade, Deadbeats Share Their Secret Recipes and Serve Up DnB Bangers

Brownies & Lemonade, Deadbeats Share Their Secret Recipes and Serve Up DnB Bangers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
DramaWired

Browse the Latest Entertainment News on DramaWired.com. Celebrity News, Movies, Music, Gossip, Comics, TV and More News.

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Ashley Graham, Ryan Seacrest, And Shaq Join JCPenney’s Holiday Party
  • Judd Apatow Book: Biggest Name-Drops From His Comedy Nerd Memoir
  • Travis Kelce’s game plan goes beyond football. He’s turning fame into business, one $345 steak at a time.

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In