Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Celebrity

Nuuly One Of The Most Profitable Fashion Subscription Platforms And Why It’s Worth It

rmtsa by rmtsa
March 13, 2024
in Celebrity
0
Nuuly One Of The Most Profitable Fashion Subscription Platforms And Why It’s Worth It
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Some Believe She Was Late For Essence Fest

Meagan Good And Jonathan Majors Launch ‘Honor Culture’

Sen. Ted Cruz Was In Greece When Texas Flood Began

Nuuly

When scrolling through Nuuly’s app it’s nearly impossible to not compare it to its competitor Rent the Runway. If you’re used to the sleek look of the latter and the way that it categorizes brands and what type of look you’re going for Nuuly will take some getting used to. Where RTR feels a bit stiff, Nuuly notably is filling in a gap that was wide open concerning subscription sites: stylish and punchy clothing for work and outside the office.

Out the gate, the Urban Outfitters-owned rental service user experience design lands differently. It’s more colorful and it features glossy imagery that is compelling. The platform stocks brands like Free People, Lisa Says Gah, Farm Rio, Agolde, and Anthropologie. These are key companies with specific customer bases. But beyond the brands, the copywriting is filled with jargon not limited to “statement prints” to “nostalgic denim staples” and also “crowd-pleasers.” These signifiers make it clear who this platform is aiming to reel in, ultra-busy young-ish millennials, millennials in their mid to early 30s, and Gen Z.

Nuuly

Admittedly, I am a part of the target audience for Nuuly, which was founded in 2019. I’d describe myself as a moody dresser who enjoys wearing vibrant shades all year. I’m also someone who regularly is kept in the loop of what new clothing and accessories are available due to my line of work. Honestly, I find all of the information I’m kept abreast of to be a bit overwhelming. It doesn’t help that some of the pieces I would like to purchase are way out of my budget that I aim to stick to each month.

This is what makes a compelling case for Nuuly. Rather than regularly shelling out $500 for a dress I’m into for the moment or upwards of $280 for a pair of jeans or trousers, I can spend $98 a month. With this price, I can handpick six items from brands I feel connected to. I find this to be thrilling and I feel it’s worth it. Rendoll, a Nigerian clothing brand is now available on the platform. And at the moment so are countless other pieces with a fresh take on spring wear. That ranges from a bubble-hem dress by Maeve in white or a lacy maxi skirt from Free People. For LoveShackFancy’s offerings play into the childlike nostalgia-inspired moment that fashion is currently experiencing: floral mini-skirts and a baby pink puff sleeve mini dress.

Nuuly

It’s safe to assume that other millennials like myself are taking a plunge into the rental space post-pandemic. As of October, Nuuly had over 190,000 subscribers compared to Rent the Runway’s 141,000 active users, according to Business of Fashion. The second quarter sales for Rent the Runway were $75.7 million in comparison to Nuuly’s $55.8 million for a similar quarter. These figures point out how the newer platform was able to flip a profit quicker than the former which launched nearly 15 years ago.

As someone who has used both platforms, it’s become clear that the more seasoned brand is still pushing to signify itself as a go-to for designer pieces. The platform also has readily available handbags and designer jewelry. For those who are seeking to rent one dress for a special occasion, that is possible too. This has always been a core of RTR for years.

Nuuly

“We wanted to build an assortment that was expansive enough and varied enough that she could have options for whatever her next month’s need was, whether or not she’s going to a wedding or has an event, whatever it may be,” David Hayne, Nuuly’s president and Urban Outfitters’s chief technology officer tells CNBC. By utilizing this notion as a core factor of its business, Nuuly has been able to excel. 

Another anecdotal example is for a trip I’m getting ready to go on, I decided to use the platform. Instead of purchasing new outfits, I rented six pieces of clothing. A cozy, black faux fur jacket by We The Free, bright green trousers by Alexandra Bueno, a wide-leg jumpsuit in orange by Anthropologie, a cream wrap top by Maeve, a V-neck floral dress by Plenty by Tracy Reese, and two tops by Hutch. One is a colorful, floral bow top–the other is an orange strapless shirt with a floral applique sewn on the middle. Each of these items speaks to my personal style, but they also point to the uniqueness and range of pieces that are readily available to Nuuly customers.



Source link

Tags: fashionNuulyPlatformsProfitablesubscriptionWorth
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Some Believe She Was Late For Essence Fest

by rmtsa
July 9, 2025
0
Some Believe She Was Late For Essence Fest

Lauryn Hill is speaking out after some internet users believed she was late for her recent performance at Essence Fest.RELATED: Pop Out, Then! Lauryn Hill Trends After Performing At...

Read more

Meagan Good And Jonathan Majors Launch ‘Honor Culture’

by rmtsa
July 9, 2025
0
Meagan Good And Jonathan Majors Launch ‘Honor Culture’

Source: Robin L Marshall / Getty Meagan Good and Jonathan Majors aren’t just one of Hollywood’s hottest couples; they’re now fitness and wellness moguls, too. The duo just launched Honor Culture, a...

Read more

Sen. Ted Cruz Was In Greece When Texas Flood Began

by rmtsa
July 9, 2025
0
Sen. Ted Cruz Was In Greece When Texas Flood Began

Here’s a question: Is there anyone on Beyoncé’s green Earth who is as bad at planning an appropriately timed vacation as Sen. Ted Cruz? One would think that,...

Read more

Meet The TV Writer Protecting Patrick Kelly’s Legacy And Black Fashion History – Essence

by rmtsa
July 9, 2025
0
Meet The TV Writer Protecting Patrick Kelly’s Legacy And Black Fashion History – Essence

Robert Calderone Keli Goff may not be on social media, but her camera roll is like its own feed. Her treasure trove of photos includes everything from the...

Read more

Oprah Shuts Down Diddy ‘Freak-Off’ Party Rumors

by rmtsa
July 8, 2025
0
Oprah Shuts Down Diddy ‘Freak-Off’ Party Rumors

Source: Mark Sagliocco Media mogul Oprah Winfrey, 71, set the record straight about rumors (and AI pictures!) that she partied with Diddy while joining Bishop T.D. Jakes at his annual Good Soil Forum in Dallas....

Read more
Next Post
Stephen Colbert Defied CBS Showing Kristen Stewart Magazine Cover: “I Don’t Understand Why”

Stephen Colbert Defied CBS Showing Kristen Stewart Magazine Cover: "I Don't Understand Why"

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Jay Som Returns With Help From Hayley Williams, Jim Adkins
  • Where Are the Charmed Cast Now? Halliwell Sisters and More
  • WWE stars Seth Rollins and Becky Lynch’s L.A. home burglarized – National

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In