Gaumont, the French film and television group behind “Narcos,” “Lupin” and upcoming fashion world series “Becoming Karl Lagerfeld,” has signed an agreement with producer Giorgio Gucci, who represents the Gucci family, to make a TV series about the rise of the iconic Gucci brand. The show will follow the company’s beginnings with founder Guccio Gucci and delve into the conflicts that ensued within the fashion family dynasty that led to the sale of their empire.
The still-untitled project is in the development stage with no director or cast attached, but is looking to shoot in Italy, the U.S., France and the U.K.
As the story goes, Guccio Gucci worked as a bellboy at the Savoy Hotel in London, where he became inspired by the luxury leather suitcases carried by British aristocrats. In 1921, Gucci opened his first retail location in Florence and his four sons — Aldo, Vasco, Rodolfo and Ugo (his adopted stepson) — were soon brought into the family business. Aldo, the eldest of the five brothers, opened the first Gucci boutique in Rome in the 1930s. His intuition and innovative use of quality materials turned Gucci into the iconic brand featuring the double G logo.
Long-simmering family feuds over the course of the following decades ultimately caused the family-controlled brand to be sold in the early 1990s to French conglomerate Kering.
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