Hailey Bieber was all about the glazed goodness as she stunned in a classy red minidress from her luxurious bathroom for her August 2023 Instagram share. Thrilling fans with her figure as she promoted her Rhode skincare brand, the supermodel showed off her good looks and her business mindset as she included a massive tray of donuts in her gallery, with the whole thing plugging the lip peptide treatment inspired by Krispy Kreme’s glazed donuts. Shouting out the iconic donut brand as she urged fans to shop her 2022-founded brand, Hailey packed her feed with mentions of Rhode, gaining over 2 million likes for the post.
Strawberry Glazed, Incoming…
Scroll for the photos. Flaunting her toned figure in a strapless, leggy red minidress in her opening slide, Hailey looked ravishing as she posed backed by a swanky marble bathroom with a massive rainfall shower. Closing her eyes as she shoved her torso toward the camera, the wife to singer Justin Bieber pouted with closed eyes, rocking a chunky “B” necklace in diamonds and showing off a gorgeous makeup look complete with rosy cheek blush worn over dewy foundation.
See More Photos Below!
In a swipe right, fans saw footage of tons of Krispy Kreme donuts on a conveyor belt, with further images including a red Corvette with “RHODE” as its license plate, plus a snap of the YSL ambassador at a press conference. Here, Hailey further gave a nod to her brand’s latest product as she sat backed by a wallpaper of strawberry prints.
“STRAWBERRY GLAZE DAY!!!!!!!!! Feeling over the moon today thank you thank you thank you!” Bieber wrote in a caption. In the final slide, Hailey even happily munched away on one of the donuts as she drove an open-top car through a downtown area. “Hailey said strawberry girl summer!” one fan replied. Unfortunately for Hailey, many hateful comments came in as users dragged out her early 2023 drama with singer Selena Gomez.
Major Krispy Kreme Energy
The above Instagram photo alerted fans to the new lip peptide as Hailey posed in a red jacket and holding a box of Krispy Kreme donuts.
“Meet our new limited edition peptide lip treatment in strawberry glaze, inspired by Krispy Kreme’s iconic Strawberry Glazed Doughnut. launching 8/28 at 9am PST, only on rhodeskin.com,” she wrote for her mass fanbase last summer. Posting jointly with Rhode, Hailey added: To celebrate, Krispy Kreme is bringing back its Strawberry Glazed Doughnut in all participating US and Canada shops for a limited time only.”
A ‘Nerd About Ingredients’
Hailey has put a lot of time and effort into creating the ideal formulae for her skincare line.
“I’m such a nerd about ingredients and products and I just have always been very committed to skincare and really committed to taking care of my skin. And it is a commitment – having a routine and having that ritual it takes time to figure out,” she told Dazed.
