The sandworm popcorn bucket from “Dune: Part Two” has captured the attention of moviegoers and other fans due to its “captivating” design. In response to its viral moment, AMC says they were shocked that it would become a viral sensation.
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While speaking with Variety, AMC Chief Content Officer Elizabeth Frank expressed a mix of surprise and learning from the experience. The sandworm bucket, characterized by its unique and somewhat provocative design, sparked widespread discussion and even caught the attention of the “Dune” cast and crew. Its distinctive, soft, wormy tendrils ignited enthusiasm among fans, driving an overwhelming demand for the shai-hulul-inspired container.
“Some fans are collectors. There’s another group of people who are specific film fans, buying three different “Ghostbusters” products. It’s all a mix. It’s a material part of our food and beverage business, but it’s not the majority of it. It also makes the movies more fun. It’s like going home from a concert with a T-shirt. There is a lot of creative energy from it. We continue to learn and evolve. We would have never imagined the “Dune” thing. We would have never created it knowing it would be celebrated or mocked,” Frank explained.
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In another report by Gizmodo, the popcorn bucket was parodied in an SNL skit and several internet memes have emerged due to its unconventional design.
While the Dune bucket may have added an unexpected layer of enjoyment (and amusement) to the “Dune Part Two” experience, it serves as a reminder of the unpredictable nature of promotional campaigns. As AMC navigates the delicate balance between innovation and audience expectations, the sandworm saga underscores the potential of promotional items to transcend their intended purpose, becoming cultural icons in their own right.
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