Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Movie

Nikola Jokic Despicable Me 4 Ad Campaign Sees NBA Star Dress Like Gru

rmtsa by rmtsa
April 22, 2024
in Movie
0
Nikola Jokic Despicable Me 4 Ad Campaign Sees NBA Star Dress Like Gru
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

MAN OF STEEL Writer David S. Goyer Shares His Honest Thoughts on James Gunn’s SUPERMAN — GeekTyrant

Lanterns Star Wraps Production on DCU Show, Wants to See Character Return

Liam Neeson, Pamela Anderson in Comedy Reboot

In 2022, flocks of teenagers flocked to cinemas dressed in suits and tuxedos, there to see and celebrate the Illumination film Minions: The Rise of Gru. It was part of a trend, apparently developed organically, called #GentleMinions, of young fans celebrating (some, perhaps ironically) the film franchise they grew up with.

Universal, which distributed the film, was, suffice it to say, thrilled, and the film ultimately delivered more than $939 million at the box office.

This year, Illumination has another film in the franchise hitting theaters, Despicable Me 4, and the studio is once again betting on a dose of social media virality to kickstart its campaign, turning to an athlete known as “The Joker.”

On Saturday, Nikola Jokić, the star NBA center for the Denver Nuggets, arrived for the team’s playoff game against the Los Angeles Lakers dressed suspiciously like Gru, the franchise’s protagonist. It quickly went viral, with memes and jokes all over TikTok, X, Instagram and other platforms. “I love the guy and I love the cartoon,” Jokić told reporters after the game “Why not?”

It was also not a coincidence.

During the game, Illumination dropped a new commercial for Despicable Me 4, and Jokić was the star. The premise? The Minions can’t stop following the NBA star, because they think he is Gru. “Guys, I’m not your boss!” Jokić shouts in the spot:

In other words, the whole ordeal, from Jokić’s pregame attire on, was a ruse on the part of Universal and Illumination, an effort to go viral and get people talking about Despicable Me 4.

And it was a welcome reminder that when it comes to those viral moments, you never know what is real, what is fake, or what is just marketing for a summer blockbuster.



Source link

Tags: CampaigndespicabledressGruJokicNBANikolaSeesstar
Share30Tweet19
rmtsa

rmtsa

Recommended For You

MAN OF STEEL Writer David S. Goyer Shares His Honest Thoughts on James Gunn’s SUPERMAN — GeekTyrant

by rmtsa
July 31, 2025
0
MAN OF STEEL Writer David S. Goyer Shares His Honest Thoughts on James Gunn’s SUPERMAN — GeekTyrant

David S. Goyer, the writer behind 2013’s Man of Steel, has shared his thoughts on James Gunn’s new Superman movie, and it turns out he’s a big fan...

Read more

Lanterns Star Wraps Production on DCU Show, Wants to See Character Return

by rmtsa
July 30, 2025
0
Lanterns Star Wraps Production on DCU Show, Wants to See Character Return

Lanterns actor Ulrich Thomsen has finished filming his scenes for the upcoming DCU show. Lanterns is the forthcoming DC Studios and Warner Bros. Television show that will feature...

Read more

Liam Neeson, Pamela Anderson in Comedy Reboot

by rmtsa
July 30, 2025
0
Liam Neeson, Pamela Anderson in Comedy Reboot

The three-man comedy factory that ruled the 1980s with their fusillades of slapstick, sight gags, loopy non sequiturs and winking innuendo was David Zucker, Jim Abrahams and Jerry...

Read more

James Gunn Says Two Heroes from Superman’s Metahuman Mural Will Play a Big Role in the DCU — GeekTyrant

by rmtsa
July 30, 2025
0
James Gunn Says Two Heroes from Superman’s Metahuman Mural Will Play a Big Role in the DCU — GeekTyrant

When Superman dropped earlier this month, James Gunn sparked interest when he revealed there was a mural to look out for in the Hall of Justice. It is...

Read more

‘Happy Gilmore 2’ Had Biggest Opening Weekend in Netflix History

by rmtsa
July 30, 2025
0
‘Happy Gilmore 2’ Had Biggest Opening Weekend in Netflix History

Happy Gilmore is feeling the flow again.Apparently 30 years did nothing to diminish fans’ interest in seeing a Happy Gilmore sequel. After all that waiting, Netflix released Happy Gilmore 2...

Read more
Next Post
karen bass’ home broke into • Hollywood Unlocked

karen bass’ home broke into • Hollywood Unlocked

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Cara Maria Sorbello on First Elimination
  • ‘Social Network 2’ Eyes Mikey Madison And Jeremy Allen White To Star
  • Cardi B’s Stripper Days Off-Limits at Security Guard Assault Trial

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In