Here’s All the Ways to Buy It

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

If you are a makeup lover, you know that finding a good primer can be the secret to long-lasting makeup. By filling in pores, smoothing texture, and providing a base for your makeup, primer ensures your look stays fresh from morning to night.

For those in search of upgrading your primer, consider this e.l.f. Power Grip Primer, perfect for keeping your skin smooth, moisturized, and hydrated. If you have been scrolling on TikTok, you might have already come across this hidden treasure on your For You Page. With its translucent cooling gel texture infused with hyaluronic acid and fragrance-free formula, your makeup is sure to stay on without it feeling sticky.

You can find this e.l.f Gel Power Grip Primer on Amazon, Target, Ulta Beauty, and Walmart.

If you’re shopping on Amazon, consider taking advantage of all Amazon Prime has to offer and sign up for a 30-day free trial, which also comes with access to Prime Video, Prime Gaming and Amazon Music. And to help make sure you get your purchases quickly, becoming a Prime member means you get fast, free shipping in two days or less with Prime Delivery. Want free shipping? Join Walmart+ for free for the first 30 days. The membership includes free shipping and free delivery from your local store, free Paramount+ and so much more!

This e.l.f power grip primer is a great options for all skin types. According to the brand, it is non-comedogenic, meaning it does not clog pores. In addition to this, it’s also 100% cruelty-free and vegan.

If you are still on the fence on whether or not to get yourself this primer, consider these reviews from Amazon customers, “Someone recommended it and I can confirm that it is hands down the best primer I’ve used…my makeup stayed put for over 12 hours.”

Another Amazon customer stated, “It does do a great job of holding makeup in place and preventing concealer creases.”

If you are looking to broaden your options for a dewy and fresh-face finish, consider this e.l.f Jelly Pop Dew Primer. This is another great way to keep your skin moist and smooth.

For more product recommendations, check out Rare Beauty makeup bag, 5 must-haves from Amazon’s beauty haul, Amazon’s luxury beauty department, and best makeup bags for travel.