Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Celebrity

EADEM Redefines French Beauty With New Le Chouchou Lip Treatment

rmtsa by rmtsa
June 4, 2024
in Celebrity
0
EADEM Redefines French Beauty With New Le Chouchou Lip Treatment
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Wendy, Angel Massie & Ashley Darby Talk Season 10

Kerry Washington And Giancarlo Esposito Lead Season Two Of Audible’s ‘The Prophecy’ – Essence

‘Awful’ Tina Turner Bronze Statue Unveiling Sparks Outrage

Courtesy of EADEM

“It’s difficult to embrace your natural beauty in a culture where only one Eurocentric beauty standard is celebrated,” EADEM co-founder Marie Kouadio Amouzame tells ESSENCE. As a West African raised in France, “French lip products often don’t cater to darker skin tones,” she says, either appearing too light or masking dual-toned lips. To close the gap, today, EADEM is launching their first lip product, Le Chouchou Lip Softening Balm, and redefining the exclusive definition of “French girl beauty.”

With the “chic” standard revolving around white features, “I always wanted to make a French beauty product as a French person— even if I don’t look like what most people think of when they hear ‘French beauty’,” Amouzame says. Even so, “French beauty products are well known for solving a problem, their simplicity and chic packaging.” In the same vein, “Le Chouchou is an effective formula that exfoliates, moisturizes, and adds color to the lips, housed in sleek chrome,” she says.

Meaning “favorite” or “beloved,” Le Chouchou is designed to replace all the lip products in your makeup bag. Featuring five buildable shades, including darker skin-toned nudes, you do not have to use layers of lip pencil or lipstick to achieve the right dual-toned shade. “We were tired of multi-step routines (like lip basting),” she says, formulating the treatment with Cashmere Peel-like exfoliation and the moisturization of a lip mask.

“Unless you’re super dedicated to your skincare routine, reapplying multiple lip products to reap multiple benefits isn’t realistic,” she says. This is why EADEM formulated Le Chouchou as an all-in-one product. Enriched with hibiscus enzymes and lactic acid, the treatment instantly buffs dry skin, prepping the lips for hydration (locked-in by Brazilian açaí and African mongongo butters). Enhancing your lip’s appearance, collagen-boosting peptides reduce fine lines for pillow-soft lips. Meanwhile, their SpreadIt™ Polymer Technology disburses the product evenly, keeping color within the lip line.

As a French beauty product, the treatment is designed to enhance instead of cover. “Plus, we assume that everyone leads pretty busy lives with not much time in the morning to spend on an extensive routine,” Amouzame says. “We wanted to create a multi-functional product that slots easily into your skincare routine. Swipe on your Le Chouchou, and then leave the house.” The result? Confidence in your natural beauty wherever you go.

Le Chouchou Lip Softening Balm is available now at Eadem.co and Sephora.com.



Source link

Tags: BeautyChouchouEADEMFrenchLipRedefinesTREATMENT
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Wendy, Angel Massie & Ashley Darby Talk Season 10

by rmtsa
October 5, 2025
0
Wendy, Angel Massie & Ashley Darby Talk Season 10

Source: Shannon Finney/ Bravo The nation’s capital was abuzz as The Real Housewives of Potomac celebrated their milestone 10th season at Vera DC for a soireé that blended...

Read more

Kerry Washington And Giancarlo Esposito Lead Season Two Of Audible’s ‘The Prophecy’ – Essence

by rmtsa
October 5, 2025
0
Kerry Washington And Giancarlo Esposito Lead Season Two Of Audible’s ‘The Prophecy’ – Essence

Courtesy of Audible Audible’s smash hit audio drama The Prophecy is back for a second season, and the stakes have never been higher. The immersive supernatural thriller once...

Read more

‘Awful’ Tina Turner Bronze Statue Unveiling Sparks Outrage

by rmtsa
October 4, 2025
0
‘Awful’ Tina Turner Bronze Statue Unveiling Sparks Outrage

Source: Sjöberg Bildbyrå / Getty For some reason, immortalizing our greats in sculpture form has become quite a challenge for sculptors. The late Tina Turner is the latest...

Read more

Lateshia Pearson & Kerri Paul Tease ‘Belle Collective’ [Exclusive]

by rmtsa
October 4, 2025
0
Lateshia Pearson & Kerri Paul Tease ‘Belle Collective’ [Exclusive]

With Belle Collective back tonight, the Mississippi stunners agree with Carlos King that viewers are in for “the most shocking season yet.” “I agree—wholeheartedly,” Lateshia Pearson told BOSSIP....

Read more

Jamaican Fashion Finds Its Home At Sweet Like JAM – Essence

by rmtsa
October 4, 2025
0
Jamaican Fashion Finds Its Home At Sweet Like JAM – Essence

Sarah Kash I’ll ever forget what it felt like to wade into the crystal blue waters of Negril with some of the most inspiring designers I know: Bianca...

Read more
Next Post
‘Bridgerton’ Season 3 Part 2 Trailer: What’s Ahead For #Polin

'Bridgerton' Season 3 Part 2 Trailer: What's Ahead For #Polin

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • The ‘Magic Trick’ Lady Gaga Learned From Bruce Springsteen
  • Chicago Fire Season 14 Episode 2 Release Date, Time, Where to Watch
  • Monster: Ed Gein Story Features Tracker Alum After Multiple Cast Exits

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In