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ASAP Rocky is on daddy duty in Bottega Veneta’s Father’s Day campaign released on Sunday (June 16). The Harlem rapper, who shares sons RZA and Riot Rose with Rihanna, stars alongside their boys in the adorable campaign.
On Sunday, Rocky took to Instagram with a touching Father’s Day tribute thanking his family, Bottega Veneta and artist Carrie Mae Weems, who also stars in the campaign. The ad features Rocky playing with 2-year-old RZA and 10-month-old Riot Rose.
“It was a pleasure to work alongside my children and family x Matthieu Blazy x Bottega Veneta x Carrie Mae Weems to bring u this heartfelt Father’s Day piece,” he wrote. “This special moment captures the vulnerability, love and interaction between my sons and I, I’m proud 2 be the man they call Dadda ❤️ Happy Father’s Day to all proud dads out there.”
Rihanna replied to the post writing, “My baby daddy!!! Happy Fathers Day boo.”
Rocky, who launched the whiskey brand, Mercer + Prince in 2022, was announced as a brand ambassador for the Italian fashion house and has been spotted in several Bottega pieces including a giant pink Andiamo tote bag that he sported on his birthday last October.
In a recent interview, the 35-year-old father of two opened up about trading in his “playboy” persona for partnership and parenthood.
“This player persona is very pushed,” Rocky told DAZED magazine. “When you think about a rapper, you think about adolescence, about the single bachelor lifestyle. When you think about ASAP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as a one-woman man, as a family man. It’s about what completes my life now: being present as a partner and a parent.”
Check out A$AP Rocky’s Father’s Day campaign with Bottega Veneta below:
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