Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Celebrity

Ayo Davis, President Of Disney’s Branded Television Division, On Why She Makes Joy A Business Proposition – Essence

rmtsa by rmtsa
August 28, 2024
in Celebrity
0
Ayo Davis, President Of Disney’s Branded Television Division, On Why She Makes Joy A Business Proposition – Essence
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Rihanna’s Father Ronald Fenty Dies At 70

Baddest Flight Attendants In The Game

The Author Behind WWD’s ‘Black in Fashion’ Details Her Intentional Book On André Leon Talley, Pioneering Designers, And Models – Essence

DISNEY JUNIOR & FRIENDS PLAYDATE – Today, during ‘Disney Junior & Friends Playdate’ event at Disney California Adventure Park in Anaheim, California, attendees were treated to sneak peeks and announcements, as well as fun-filled fan activities celebrating the magical, entertaining, and music-filled stories and beloved characters of Disney Junior. (Disney/Richard Harbaugh)
DOC MCSTUFFINS, AYO DAVIS (PRESIDENT, DISNEY BRANDED TELEVISION)

Nearly every time Ayo Davis walks into her Disney offices, she smiles.

As the president of Disney Branded Television, her walls are covered with posters of projects she’s worked on, with many of whom becoming that have become favorites in households.

Davis oversees the group that creates kids premium content airing across Disney’s streaming and linear platforms, including Disney+, Disney Channel, Disney XD and Disney Junior. 

On behalf of the network, she’s helmed hit programming including Marvel’s Moon Girl and Devil Dinosaur, hit animated series Bluey, Ariel starring Amber Riley and Taye Diggs and  Descendants: Rise of Red starring Brandy and Rita Ora.

This is significant, as Walt Disney has shifted its investment and focus from traditional TV to streaming in an effort maximize audiences and profit.

Fortunately Davis’s Midas touch imprints on viewers wherever they are.

“All of our appetites are insatiable for good content nowadays regardless of where we are getting it––on TVs, phones, social media,” Davis tells ESSENCE. So far so good.

Despite the decline in linear TV, recent reports, Walt Disney Co.’s overall streaming business has reached profitability after facing some challenges in the changing media landscape, where legacy networks have have had to change their approach in reaching consumers. Davis partially attributes the breakthrough to paying attention to what her consumer sect really wants: happiness.

“There’s a lot happening in the entertainment industry right now,” Davis says. “And I think that people just want joy. With that, we’ve centered our business focus on storytelling through the lens of wonder and magic. And I think when you talk about those elements, it lends itself to escapism,” a phenomenon experts say is raking is millions for various industries.

“It’s joyful to see, because what this tells me is that our stories are piercing the zeitgeist,” referring the litany of successful shows she’s helped amplify on the network including the record-breaking Descendants musical. She says this uptick in viewership is not only due to children’s interest, but because adults are watching as well. “Families are yearning to have a commonality with their kids. They want something to talk about, something to be excited about. It’s like the water cooler event that we used to do way back in the day with all of our appointment television, but with your kids.”

Davis would know, as she’s worked with the company across various departments for more than two decades. Before holding her current role, she worked in casting for nearly 20 years before pivoting to a focus on content, a space she’s always been passionate about. Fortunately, she says the company made way for her to lean into that work, a move she doesn’t take lightly.

“I have been blessed being at the Walt Disney Company for as long as I have been, and having the ability to have worked in one area of business, right, for almost the majority of my career at the company, and then be able to share that, like, hey, I’ve done casting. I have loved being a part of this greater puzzle in terms of identifying and bringing talent together. But I have had this strong desire to produce, to develop, to have a larger impact and footprint around storytelling and what that means for audiences and to be able to share that desire comfortably with my colleagues and mentors has been monumental.”



Source link

Tags: AyoBrandedBusinessDavisDisneysDivisionEssenceJoyPresidentPropositionTelevision
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Rihanna’s Father Ronald Fenty Dies At 70

by rmtsa
June 1, 2025
0
Rihanna’s Father Ronald Fenty Dies At 70

Source: Lyvans Boolaky/Jason LaVeris / Getty According to TMZ, Ronald Fenty, father of superstar Rihanna, has passed away at the age of 70. Sources with direct knowledge say he died in...

Read more

Baddest Flight Attendants In The Game

by rmtsa
May 31, 2025
0
Baddest Flight Attendants In The Game

Baeviation Baddies Source: IG: @itgirl_ariel It’s International Flight Attendant Day so you know we had to celebrate the frequently FINE flight attendants who command the cabin, soothe anxieties,...

Read more

The Author Behind WWD’s ‘Black in Fashion’ Details Her Intentional Book On André Leon Talley, Pioneering Designers, And Models – Essence

by rmtsa
May 31, 2025
0
The Author Behind WWD’s ‘Black in Fashion’ Details Her Intentional Book On André Leon Talley, Pioneering Designers, And Models – Essence

Courtesy of Fairchild Archive Archives editor Tonya Blazio-Licorish has spent a particular amount of time throughout her role at PMC Media Archives rifling through historic imagery and stories....

Read more

Zion Williamson Hit With Sexual Assault Lawsuit By Ex-Girlfriend

by rmtsa
May 31, 2025
0
Zion Williamson Hit With Sexual Assault Lawsuit By Ex-Girlfriend

Pelicans basketball player, Zion Williamson, is facing a serious lawsuit filed by a woman who claims to be his ex-girlfriend. The lawsuit, filed in Los Angeles Superior Court,...

Read more

Melky Jean Honors Haitian Roots With Saint Sauveur 1972 Rum

by rmtsa
May 30, 2025
0
Melky Jean Honors Haitian Roots With Saint Sauveur 1972 Rum

Source: Courtesy of Melky Jean Melky Jean is no stranger to the spotlight, but now, the Grammy-nominated singer-songwriter is stepping into a whole new role: CEO. Known for her...

Read more
Next Post
LICORICE PIZZA Star Cooper Hoffman to Play Olivia Wilde’s Muse in Thriller I WANT YOUR SEX — GeekTyrant

LICORICE PIZZA Star Cooper Hoffman to Play Olivia Wilde's Muse in Thriller I WANT YOUR SEX — GeekTyrant

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Heidi Klum Warned Braless Glitter Minidress Best For Teenager
  • June 2025 New Music Releases
  • Julie Bowen Expected Sydney Sweeney to Replace Her in Happy Gilmore 2

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In