‘Very Demure’ TikTok Creator Jools Lebron Says Trademark Situation Is ‘Getting Handled’

Looks like TikTok creator Jools Lebron called up Olivia Pope as she now confirms that her “Very Demure, Very Mindful” trademark situation is “getting handled.”

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On August 2, Lebron took to her TikTok account with a video that has since gone super viral. She titled the video, “How to be demure at work.” Social media took the word and had a field day with it! Everyone from regular social users to celebrities (like Jennifer Lopez, Kim Kardashian, Serena Williams, Lindsay Lohan, Glorilla, Saucy Santana, Olivia Rodrigo, Penn Badgley, etc.) across the world have made videos using the word “demure” in the same context as Jools Lebron.

On August 13, the TikTok creator took to her page again to address fans questioning about who the original creator of “very demure” is. Lebron said, “The gag is… there have been so many demure divas who have come before me. There’s been Devin Halbal. There’s been Selyna Brillare. There’s been Venus Extravaganza. Demure is just a way of life for the girls, for the dolls like me. With that said, I would love to give nothing but admiration, flowers, and respect to all those divas who have been demure this entire time.”

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That same day, Lebron updated her followers again, this time on how much her life has changed since making “demure” trend and go viral — including the ability to now be able to pay for her gender transition. She titled the video, “Make the videos. TikTok has changed my life.”

However, things soon changed for TikTok creator Jools Lebron after learning that someone trademarked her “very demure… very mindful…” phrase before she could! According to TMZ, someone named Jefferson Bates, who lives in Washington State, filed for a trademark, potentially blocking Jools Lebron, who lives in Chicago, Illinois. Over the weekend, the TikTok creator posted and deleted a tearful video explaining that she attempted to file her own trademark for the phrase “very demure… very mindful…,” so that she could start selling merchandise and be able to support her family and finance her gender transition; but someone beat Jools Lebron to the punch.

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Now, on Tuesday (August 27), TikTok creator Jools Lebron took to her account and shared that things have been “handled” regarding the trademark situation. She said, “Divas, on the trademark front, I feel like I have to say something. We got it handled and I’m going to leave it at that. We. Got. It. Handled.” Lebron continued to reveal to fans that she’s secured herself a team to help her in the midst of her trademark drama.

She said, “Mama got a team now!” After letting off a loud cackle, she reiterated, “It’s getting handled!” She continued to thank her supporters for keeping her uplifted and sharing her story after her emotional video sharing the news. She said, “I appreciate you guys tagging me. I appreciate all the mentions. It’s getting handled. Keep an eye out.”

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