Reggie Bush – Source: MediaNews Group/Los Angeles Daily News via Getty Images / Getty
Former USC star Reggie Bush is suing his former college USC, NCA, and the Pac-12 over his name, image, and likeness usage during college.
When the NCAA finally allowed players to make money thanks to new name, image, and likeness rules. College sports changed in a single day once the new rules passed leaving previous stars befuddled. Now we have Beats marketing featuring Bronny & LeBron James while Nike was able to push Deion and Shedeur Sanders. Shedeur tops the NIL market racking up over $5M in off-field endeavors.
NIL money talk eventually prompts one question: Who would’ve made the most in previous decades?
Two names are always mentioned Johnny Manziel and Reggie Bush. We know Johnny made his money under the table but Reggie maintains he never took money while in college.
According to ESPN, Reggie is pursuing what he deems is owed in a new lawsuit. Bush sued the NCAA, Pac-12, and his alma mater USC over the use of his name, image, and likeness during his college career.
“This case is not just about seeking justice for Reggie Bush,” Evan Selik, one of the attorneys representing Bush, said. “It’s about setting a precedent for the fair treatment of all college athletes. Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly for their contributions.”
Earlier this year Bush recovered his Heisman trophy after it was taken over allegations he received illegal compensation according to NPR. Bush seems intent on getting everything he’s owed from his college career. With players now authorized to profit off their NIL Reggie’s compensation quest feels fair.
When a school has a star player it leads to stadium renovations and more resources that we see today. Hopefully, they can settle this quickly in Reggie’s favor.
