Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home DramaAlert

Levi’s Scores $5M in Media Impact Value With Beyoncé Campaign

rmtsa by rmtsa
October 5, 2024
in DramaAlert
0
Levi’s Scores M in Media Impact Value With Beyoncé Campaign
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Montreal actor focused on directing but has ideas for ‘White Lotus’ after breakout performance

Teyana Taylor Seemingly Dotes On Aaron Pierre During Speech

These 11 Baby Names Have Been Banned in the U.S. — Is Your Name On The List? • Hollywood Unlocked

Levi’s Scores M in Media Impact Value With Beyoncé Campaign

by Jeroslyn JoVonn

October 4, 2024

Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

Amid the recent release of Queen Bey’s reimagined “Launderette” commercial and her three promotional posts on Instagram, Levi’s received $5 million in MIV over 48 hours with $1.3 million coming from Beyoncé’s first two Instagram posts, WWD reports. The partnership was seamless following the singer’s Post Malone-assisted country track “Levii’s Jeans” which she featured on her platinum-selling country album debut “Cowboy Carter.”

The advertisement, released on Sept. 30, features Beyoncé confidently walking into a laundromat dressed in Levi’s denim and a white t-shirt. She then removes her jeans and tosses them into the washer, all while her song “Levii’s Jeans” plays in the background.

“My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,” Beyoncé said.

“I am honored to work with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength,” she said.

She followed up the commercial with an Instagram slide that gave a close-up of her Levi’s fit.

“Give you these Blues, it’s in my Genes,” she captioned the post.

Kenny Mitchell, chief marketing officer at Levi Strauss & Co., knew the company could push the brand even further by partnering with Beyoncé after she released her country album with the “Levii’s Jeans” song included.

“Once that album came out, it was obviously a moment where we said, ‘Hey, maybe we can start to have some conversations about whether a deeper partnership makes sense,’” Mitchell told The New York Times.

“What this partnership does is just furthers us into being relevant,” Michelle Gass, CEO of Levi’s, added. “I think this is the biggest one we’ve ever done.”

The Beyoncé campaign seeks to increase Levi’s visibility among women, who currently represent one-third of its customer base. With the help of the “Texas Hold ‘Em” singer, the company aims to raise this figure to 50%.

“Not only did it modernize it, and it’s Beyoncé and all of the goodness that comes from that, but I think, importantly, it really does put a female lens on this approach on the campaign, and that squarely fits into one of our key strategies: winning with women,” Gass said.

RELATED CONTENT: Fawn Weaver Gives Sound Advice To Beyoncé And LeBron James On Entering The Whiskey Game





Source link

Tags: BeyoncéCampaignimpactLevisMediaScores
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Montreal actor focused on directing but has ideas for ‘White Lotus’ after breakout performance

by rmtsa
June 8, 2025
0
Montreal actor focused on directing but has ideas for ‘White Lotus’ after breakout performance

Since her breakout role in Season 3 of HBO’s hit dramedy White Lotus, acting offers have been pouring in for Charlotte Le Bon. But for now, the Montreal...

Read more

Teyana Taylor Seemingly Dotes On Aaron Pierre During Speech

by rmtsa
June 8, 2025
0
Teyana Taylor Seemingly Dotes On Aaron Pierre During Speech

Source: Shahar Azran/Taylor Hill Hearts everywhere are still healing from rumors of a relationship between Teyana Taylor and the king of being easy on the eyes, Aaron Pierre....

Read more

These 11 Baby Names Have Been Banned in the U.S. — Is Your Name On The List? • Hollywood Unlocked

by rmtsa
June 8, 2025
0
These 11 Baby Names Have Been Banned in the U.S. — Is Your Name On The List? • Hollywood Unlocked

Socialites, Your Baby’s Name Might Already Be Illegal Socialites, come get into this—if you’re getting ready to have a kid soon and brainstorming baby names, you might wanna...

Read more

David E. Kelley Is ‘Hopeful’ For ‘Big Little Lies’ Season 3

by rmtsa
June 7, 2025
0
David E. Kelley Is ‘Hopeful’ For ‘Big Little Lies’ Season 3

David E. Kelley is just as eager for the continuation of Big Little Lies as the cast and fans of the HBO serialized adaptation of the Liane Moriarty...

Read more

Police retract ‘premature’ hate crime denial in Jonathan Joss shooting – National

by rmtsa
June 7, 2025
0
Police retract ‘premature’ hate crime denial in Jonathan Joss shooting – National

San Antonio police have retracted their statement claiming there was no evidence indicating that the fatal shooting of Jonathan Joss was a hate crime, saying their initial declaration was...

Read more
Next Post
Pedro Almodóvar to Receive Film at Lincoln Center Chaplin Award 2025

Pedro Almodóvar to Receive Film at Lincoln Center Chaplin Award 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Love Island – Season 7
  • Montreal actor focused on directing but has ideas for ‘White Lotus’ after breakout performance
  • Dark Comedy Short Film TRAGEDIUM is FARGO Meets INVASION OF THE BODY SNATCHERS — GeekTyrant

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In