Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Movie

Mattel Exec Talks BARNEY Movie With Daniel Kaluuya; Plus AMERICAN GIRL Doll and MASTERS OF THE UNIVERSE Films — GeekTyrant

rmtsa by rmtsa
October 16, 2024
in Movie
0
Mattel Exec Talks BARNEY Movie With Daniel Kaluuya; Plus AMERICAN GIRL Doll and MASTERS OF THE UNIVERSE Films — GeekTyrant
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter



You might also like

Chad Stahelski Talks John Wick’s Chaotic Filming ‘We Were Idiots’

Sony Pictures Movie Chief Tom Rothman Signs Multiyear New Deal

Hi r/movies! I’m Eli Craig, director of CLOWN IN A CORNFIELD (starring Katie Douglas, Kevin Durand, Will Sasso). It will be released in theaters this Friday, May 9. I also wrote and directed the horror-comedy cult classic TUCKER AND DALE VS. EVIL. Ask me anything!

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster mega-hit Barbie was released, the company has been working hard to see how it can profit on its other properties. This has led to both the upcoming Barney movie which will star Nope and Black Panther star Daniel Kaluuya, as well as this week’s return to the character with the new animated Max series Barney’s World.

The company is also working on a film based on the American Girl doll line and a release of a big-budget adaptation of Masters of the Universe with Amazon MGM Studios next June.

Barney’s World, which debuted Monday on Max and will have its linear launch Oct. 18 on Cartoon Network, is a prime example of how Mattel’s TV and film groups are working overtime to keep Millennial, Gen Z and preschool-aged consumers (which they prefer to refer to as “fans,” per Silverman) engaged heading into their eight decade of business.

Mattel chief franchise officer Josh Silverman sat down with Variety to talk about the upcoming projects, first touching on the rebooted Barney show:

“Barney” was certainly one of the diamonds in the rough that we identified early on. We recognize that “Barney” has a really passionate fan base. Gen Z and Millennials who grew up with the show had an incredible connection. To this day, you can even just whistle a song from “Barney,” and people are like, oh my goodness, I know that. That emotion there is really, really important. Those sense memories, particularly for Gen Z and Millennials, bring you back to this wonderful time in childhood where these stories were so resonant, so important. Many of the fans now are parents, and so we saw this as a really nice opportunity to relaunch the franchise. The insights that we had on “Barney,” and certainly a lot of conversations we had with our fans, showed us the opportunity to really connect with our audience with the term we’re referring to, as “newstalgia.” It refers to something new for this younger generation, so in this case, preschoolers, but nostalgic for people that grew up with it. And the ability for them to do it together is really unique.

He went on to talk about other new projects, including the Masters of the Universe movie:

I would be remiss if I didn’t highlight my excitement for “Masters of the Universe.” Talk about world building; June 26 is gonna be incredible. And we are so excited Travis Knight directing, we’ve announced a number of cast, Nicholas Galitzine. And it’s something that we’re gonna certainly turn the volume up on a little bit as we continue to ramp up. We want to continue to extend our iconic IP, sometimes it’ll be to relaunch, in the case of “Barney,” or leverage and tell new stories that could go in any different direction.

When asked if the new American Girl doll movie will aim to be the next Barbie, Silverman said:

We treat all our IP in some ways discrete, and we want to tell those stories and engage with our fans in a way that is meaningful to them, and so it’s not a contrast or comparison. We really want to lean in and love the IP and make sure that we’re delivering to the fans the things that they would expect, but also what they don’t expect. I think that’s that’s a real power for us is to be looking around corners and anticipating wants and needs and create things that are frame-breaking and surprise and delight with whimsy. When it comes to American Girl, it is the pioneer in experiential retail. It was the first, and continues to be, in my mind, the best. Mattell does a lot in live experiences, locations, entertainment, experiential. But the authentic article, the originator, was American Girl. The audience is ages zero to 99. People love the stories and it ties into both history, “The Care and Keeping of You,” there’s Girl of the Year. There’s so many elements that you can enter the story through for developing films, developing some television content.

There is surely a lot in the works for the toy company, and luckily, it sounds like there’s something for everyone. Stay tuned for updates on the upcoming projects, and let us know which Mattel property you’re most looking forward to seeing more of.

via: Variety



Source link

Tags: AmericanBARNEYDanielDollexecFilmsGeekTyrantGIRLKaluuyaMASTERSMattelMovieTalksuniverse
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Chad Stahelski Talks John Wick’s Chaotic Filming ‘We Were Idiots’

by rmtsa
May 9, 2025
0
Chad Stahelski Talks John Wick’s Chaotic Filming ‘We Were Idiots’

ComingSoon spoke with John Wick director Chad Stahelski and Wick Is Pain producer Josh Oreck of Narrator about the new documentary that chronicles how the Keanu Reeves action...

Read more

Sony Pictures Movie Chief Tom Rothman Signs Multiyear New Deal

by rmtsa
May 9, 2025
0
Sony Pictures Movie Chief Tom Rothman Signs Multiyear New Deal

Sony’s movie studio doesn’t have to worry about succession — at least not for the foreseeable future. The company announced Friday that Rothman, 70, has entered into a...

Read more

Hi r/movies! I’m Eli Craig, director of CLOWN IN A CORNFIELD (starring Katie Douglas, Kevin Durand, Will Sasso). It will be released in theaters this Friday, May 9. I also wrote and directed the horror-comedy cult classic TUCKER AND DALE VS. EVIL. Ask me anything!

by rmtsa
May 9, 2025
0
Hi r/movies! I’m Eli Craig, director of CLOWN IN A CORNFIELD (starring Katie Douglas, Kevin Durand, Will Sasso). It will be released in theaters this Friday, May 9. I also wrote and directed the horror-comedy cult classic TUCKER AND DALE VS. EVIL. Ask me anything!

Hey Reddit, I’m Eli Craig. I’m the director and co-writer of CLOWN IN A CORNFIELD which will be in theaters May 9! The film is based on the...

Read more

Brendan Fraser, Sarah Michelle Gellar, Annie Murphy, Elizabeth Hurley and Josh Gad Join Tubi’s Animated Series BREAKING BEAR — GeekTyrant

by rmtsa
May 9, 2025
0
Brendan Fraser, Sarah Michelle Gellar, Annie Murphy, Elizabeth Hurley and Josh Gad Join Tubi’s Animated Series BREAKING BEAR — GeekTyrant

Actors Brendan Fraser (The Whale), Sarah Michelle Gellar (Buffy the Vampire Slayer), Annie Murphy (Schitt’s Creek), Elizabeth Hurley (The Royals) and Josh Gad (Frozen) will lead the voice cast for Tubi‘s new...

Read more

New ‘Lord of the Rings’ Film Gets Official Release Date

by rmtsa
May 9, 2025
0
New ‘Lord of the Rings’ Film Gets Official Release Date

The first live-action Lord of the Rings movie in over a decade has an official release date.The movie is titled The Lord of the Rings: The Hunt for Gollum. Andy Serkis, who played Gollum...

Read more
Next Post
Why TikTok’s Decision to Boycott Merlin Hurts Indie Music Culture

Why TikTok's Decision to Boycott Merlin Hurts Indie Music Culture

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Paige DeSorbo Reacts to Craig’s Romance With Natalie Buffett
  • Francis Ford Coppola Talks ‘Megalopolis’ Cult Status & Trump’s Tariffs
  • Here’s How You Can Win a $500 Prepaid Visa Gift Card

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In