Vice President Kamala Harris’ latest campaign move has sparked interest as she targets Taylor Swift’s fan base. With the 2024 election approaching, the Harris campaign’s use of Swift-themed Snapchat filters as the singer resumes her Eras Tour highlights a creative effort to engage young voters.
Here’s a breakdown of the campaign’s strategy and the potential impact on youth voter turnout.
Kamala Harris Campaign to target Taylor Swift’s fans on Snapchat
Kamala Harris’ campaign is targeting young voters through a Snapchat filter inspired by Taylor Swift’s fan base.
The Democratic National Committee (DNC) has launched Swift-themed Snapchat filters. These encourage users in swing states to promote Harris’ key campaign issues. This includes reproductive rights, climate action, and student loan debt relief. The filters come as Swift resumes her Eras Tour, with three Miami concerts this weekend. (via Variety)
Although Taylor Swift has not coordinated with the Harris campaign, her endorsement sparked significant voter engagement. The DNC is capitalizing on this momentum by using billboards in Miami and mobile ads near Swift’s concert venue. Moreover, Swifties in swing states are encouraged to register to vote and support Harris through the filters and other digital campaigns.
The campaign’s move to link Taylor Swift’s popularity with voter outreach is part of a broader strategy to engage youth in the 2024 presidential election. Kamala Harris’ allies continue to promote voting resources, tapping into platforms and events that resonate with younger demographics. Furthermore, the collaboration with self-organized Swifties for Harris amplifies this outreach.
Kamala Harris’ campaign is leveraging Taylor Swift’s influence on social media and at her concerts to engage young voters. The strategy aims to transform the singer’s fan base into a key voting bloc, focusing on essential issues for the youth. Through Snapchat filters and billboards, the DNC hopes to ensure that young voters turn out on Election Day.
