It's a fascinating article about the research they did into how superhero franchises are made and I expect the show will make for a fun watch.
That said, sometimes you read an article and you can just see the writer leaning back and patting themselves for how well they think they wrote it. I don't know, as much as I agree with the content, there's a smugness about the way in which it is written, but maybe it's just me.
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