Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home DramaAlert

‘Derry Girls’ & ‘Big Boys’ Creators Critize ITV AI Role

rmtsa by rmtsa
October 21, 2024
in DramaAlert
0
‘Derry Girls’ & ‘Big Boys’ Creators Critize ITV AI Role
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Influencer Aishah Sofey’s Hottest Shots For Her 23rd Birthday

Celebrate National Wine Day At A Black Winery

Man Charged After Woman Struck Twice and Killed by Her Own Car Before Body Moved: Police

The creators of Derry Girls and Big Boys have hit out at ITV over the UK network’s plan to hire an exec who would use AI to create program ideas.

Lisa Mcgee and Jack Rooke‘s criticism came after it emerged over the weekend that ITV had been advertising for a ‘Head of Generative AI Innovation’ role on LinkedIn, with Mcgee calling it “incredibly depressing.”

The role, which would pay up to £95,000 ($124,000) a year, called for a “visionary” candidate who would lead “AI-driven transformation of ITV Studios and streamer ITVX. This would include “character development” and “AI-generated ideation.”

Writers have long feared the creep of AI use in creative endeavors and the issue was among the most divisive during last year’s U.S. labor strikes. ITV’s plan has also provoked many writers over on this side of the pond.

Mcgee, who created Channel 4 comedy Derry Girls, said today: “Obviously, like the majority of my peers, l find this news incredibly depressing and, considering how Al material is generated, unethical. I personally don’t think this model will work. Great stories are in the telling, the tone, the point of view, the personal. Screenwriting is both an art form and a craft and I think what I find most disturbing is this desire to replace us.”

Rooke, who made another BAFTA-winning Channel 4 comedy, Big Boys, was equally as damning. “ITV are neglecting to realise their most successful scripted projects have always been born out of real-life human experience,” he said. “Recent hits like Mr Bates Vs the Post Office and long running soaps like Coronation Street have quite literally shaped, reflected and changed our society, and they are shows built by real life writers, creating characters we have loved for decades. That is what ITV have always been good at.

“ITV and their channel executives should be further investing in creative writing talent to continue developing mainstream stories for audiences, as opposed to cost-cutting in dehumanizing ways. Writers currently working on ITV productions should be supported in making this stance unequivocally clear, until ITV realise what potential fight they could have on their hands.”

The Writers Guild of Great Britain (WGGB) has also been quick to condemn the plan, with General Secretary Ellie Peers saying: “We were shocked to hear that ITV are intending to bring in an AI expert to replace writers and other creators. There’s no shortage of story ideas out there, though sadly there appears to be an unwillingness to pay for them.

“If the broadcaster has a spare £95,000, they would be better off investing in screenwriters rather than gimmicks. We strongly oppose this move from ITV, which also raises serious questions about IP. We will be talking about this to ITV as a matter or urgency.”

BAFTA-nominated actor-writer Liam Williams, creator of BBC comedy Ladhood, added that the role showed that, “In an era increasingly defined by depressing experiments in creative automation, it is more important than ever to join a union such as the WGGB”

Earlier this year, ITV CEO Carolyn McCall called generative AI a “co-pilot for creatives,” but insisted it would not be “substitutional.” The broadcast recently launched GenAI ad production, which was designed to encourage small and medium-sized businesses to advertize on television.

An ITV spokesperson said today: “At ITV we are using AI tools to enhance and expand our creative and production processes. While nothing can replace the human creativity of our teams, we are exploring how GenAI can help our staff to work more efficiently and creatively and optimise our content for viewers.”

In September last year, we revealed ITV and UK actors union Equity were discussing a new deal that included provisions for AI and cloning in key series such as Emmerdale and Coronation Street for the first time, with that deal still yet to be signed off. AI is also a key theme in the ongoing negotiations between Equity and TV indies body Pact and the BBC.



Source link

Tags: BigBoysCreatorsCritizeDerryGirlsITVRole
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Influencer Aishah Sofey’s Hottest Shots For Her 23rd Birthday

by rmtsa
May 26, 2025
0
Influencer Aishah Sofey’s Hottest Shots For Her 23rd Birthday

Influencer Aishah Sofey 23 & Feelin' Free ... Birthday Hot Shots!!! Published May 25, 2025 5:48 PM PDT Influencer Aishah Sofey's turning 23 ... and, we've put together...

Read more

Celebrate National Wine Day At A Black Winery

by rmtsa
May 25, 2025
0
Celebrate National Wine Day At A Black Winery

by Ahsan Washington May 25, 2025 Black-owned wineries represent less than 1%. May 25 is National Wine Day, which serves as a tribute to the multiple voices which...

Read more

Man Charged After Woman Struck Twice and Killed by Her Own Car Before Body Moved: Police

by rmtsa
May 25, 2025
0
Man Charged After Woman Struck Twice and Killed by Her Own Car Before Body Moved: Police

Surveillance evidence reveals even more disturbing twists in the story before human remains were found in a burn barrel at the man's home. A man is being held...

Read more

”Even if I’m fired,I stay,” declares Cannes chief Thierry Frémaux

by rmtsa
May 25, 2025
0
”Even if I’m fired,I stay,” declares Cannes chief Thierry Frémaux

Thierry Frémaux, the Delegate Général of the Cannes Film Festival, is propping up the Majestic Beach’s main bar. The joint’s buzzing, the victors being lionized after what has...

Read more

Arson suspected as power outage disrupts final day of Cannes Film Festival – National

by rmtsa
May 25, 2025
0
Arson suspected as power outage disrupts final day of Cannes Film Festival – National

French authorities believe arson may have played a role in a power outage Saturday in southeast France that threatened to jeopardize the Cannes Film Festival’s closing celebrations, including the much-anticipated...

Read more
Next Post
‘Hannibal’ Mads Mikkelsen, Hugh Dancy Reunion 2024

'Hannibal' Mads Mikkelsen, Hugh Dancy Reunion 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • ‘Suits’ Sarah Rafferty on ‘My Life With the Walter Boys,’ TV Moms
  • Influencer Aishah Sofey’s Hottest Shots For Her 23rd Birthday
  • Sully E. – Godsmack Are Taking Year-Long Rest After European Tour

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In