Nigel Xavier Teams Up With Meta AI For ‘Super Fan’ Campaign

Source: Nigel Xavier

Sustainable streetwear savant Nigel Xavier is redefining upcycled fashion with his Meta AI-powered ‘Super Fan’ campaign that empowers sports and fashion enthusiasts to explore their passions deeper than ever before.

With the help of dynamic design partner Meta AI integrated through his Ray-Ban Meta Smart Glasses, Xavier created a limited-edition patchwork University of Texas at Austin sweatsuit to celebrate his favorite college team and sport.

Source: Shamaal Bloodman

Drawing inspiration from his personal passions including his love of football, the denim dynamo used Meta AI to reimagine game day style and craft a unique one-of-one look for fellow super fans.

“Designing this upcycled sweatsuit had me in my superfan vibe,” he captioned on a video documenting the design process. “With Meta AI, I got real time inspo to help push my creative boundaries and focus on what matters the most— the details💫”

Check out the impressive process below:

Known for his work with the Migos, A$AP Rocky, Vic Mensa, 2 Chainz, and more, Netflix’s Next In Fashion Season 2 winner continues to ascend as fashion’s premier upcycling visionary with the ability to enhance designs with Meta AI assistance.

In an increasingly competitive AI scene, Meta AI is touted as “one of the world’s leading AI assistants” (accessible via Instagram, WhatsApp, Facebook, Messenger, and Ray-Ban Meta smart glasses) that “can help you get things done, provide inspiration to create, and connect with the things that matter to you,” per the press release.

Meta launched the buzzy campaign with a star-studded event hosted by USC phenom JuJu Watkins and WNBA super fan Chance the Rapper along with a fun content series with Tia Mowry, star UConn point guard Paige Bueckers, and super model Ashley Graham.

This season, you can expect to see rising college football stars and super fans using Meta AI to turn up for game day and cheer on their favorite teams and athletes in epic ways.