Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Celebrity

Diageo Elevates HBCU Homecomings With “Show Your HBCU Spirit” Activations – Essence

rmtsa by rmtsa
October 23, 2024
in Celebrity
0
Diageo Elevates HBCU Homecomings With “Show Your HBCU Spirit” Activations – Essence
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

GloRilla Arrested On Felony Drug Charges

Celebs Attend Childcare Cartel Screening [Exclusive]

Shop Tier NYC’s Latest Back-to-Back Drops – Essence

Diageo’s “Show Your HBCU Spirit” initiative is making waves this fall as it brings the vibrancy of Historically Black Colleges and Universities (HBCUs) to life with activations at homecomings and classics across the country. Teaming up with its popular brands—Casamigos, Crown Royal, and Guinness—Diageo is honoring the traditions of HBCUs, from Howard University in Washington, DC, to football classics in Alabama and Louisiana. However, the initiative is about more than just celebrations; it’s about the brand continuing its longstanding commitment to supporting the next gen of Black leaders through scholarship funding.

“What makes Howard ‘The Mecca,’ is the vibes, the energy and the people,” says actor and Howard alum Lance Gross.” He joined Diageo on their tour, which started at his alma mater last weekend. 

This year, Howard University, celebrated 100 years of existence. To kick off the weekend, Diageo joined alumni and students in celebrating homecoming at the Bison Ball. The black-tie affair was a salute to alumni and the changemakers who have made lasting impacts across business, culture, and society. On the following day, the “Off The Yard” tailgate festival amplified Howard’s (better known as “The Mecca”) spirit, as alumni and current students gathered to celebrate decades of academic excellence and leadership within the Black community. 

For those who bleed blue and white, these moments are more than just reunions; they’re a chance to reflect on the rich legacy of HBCUs and their ongoing contributions to society. Which is why it’s no surprise that HU’s own, Actor Lance Gross was on the yard and a part of the festivities. “Coming back for homecoming always feels like a family reunion,” Gross shared with ESSENCE. “It’s an incredible experience, and celebrating 100 years makes it even more special.”

Stephanie Childs, EVP of Corporate Relations at Diageo North America, expressed the company’s excitement about continuing its partnership with HBCUs. “We are honored to support the vibrant culture of HBCU Homecomings and Classics across our partner institutions,” Childs shared. “The legacy of these schools is reflected in the incredible contributions their graduates make to society and business. It’s a privilege to celebrate their achievements and traditions again this season.”

Beyond the game day celebrations, Diageo’s commitment to HBCUs is deeply rooted in financial support. Through permanent endowments at 29 HBCUs nationwide, Diageo is investing in the future of Black education. These endowments provide a continuous stream of scholarship funding, with over $400,000 generated in 2023 alone. This annual distribution ensures that future leaders have the financial resources they need to pursue academic excellence and make their own lasting contributions to society.

Up next, Diageo heads to Birmingham, Alabama, for “The Classic – Welcome to Birmingham” on October 25, where Alabama A&M University and Alabama State University will clash in one of the largest HBCU football games in the nation. With Diageo serving as an official spirits partner, the weekend will bring fans together to revel in the tradition of HBCU football.

The 2024 fall season will culminate in New Orleans at the Bayou Classic on November 30, where Grambling State University and Southern University will face off in their 51st annual rivalry game. Diageo’s presence will include a spirited game day tailgate, as thousands of fans celebrate the rich traditions of HBCU football. 

As the 2024 HBCU Homecoming and Classic season unfolds, Diageo’s “Show Your HBCU Spirit” initiative serves as a reminder of the lasting influence and importance of these institutions. From tailgates and football games to scholarships and financial support, Diageo is playing a key role in not only celebrating HBCU culture but also ensuring its future success.



Source link

Tags: ActivationsDiageoElevatesEssenceHBCUHomecomingsShowSpirit
Share30Tweet19
rmtsa

rmtsa

Recommended For You

GloRilla Arrested On Felony Drug Charges

by rmtsa
July 26, 2025
0
GloRilla Arrested On Felony Drug Charges

Source: Erika Goldring / Getty Memphis rapper GloRilla was arrested for felony drug possession. But apparently, she was the victim of a home invasion—while she was out of...

Read more

Celebs Attend Childcare Cartel Screening [Exclusive]

by rmtsa
July 26, 2025
0
Celebs Attend Childcare Cartel Screening [Exclusive]

The women of The Childcare Cartel docuseries rolled out the red carpet for an exclusive, adults-only networking and watch party, and BOSSIP was on the scene to see...

Read more

Shop Tier NYC’s Latest Back-to-Back Drops – Essence

by rmtsa
July 26, 2025
0
Shop Tier NYC’s Latest Back-to-Back Drops – Essence

Tier NYC has mastered dopamine culture. From capsule collections to perfectly timed drop days, they’ve turned the thrill of the release into a science. Their latest drops, proves...

Read more

Taylor Rooks Is Married — And Men Everywhere Are In Shambles

by rmtsa
July 25, 2025
0
Taylor Rooks Is Married — And Men Everywhere Are In Shambles

Source: John Nacion / Getty / Taylor Rooks In another episode of staying low and building, sports journalist Taylor Rooks took the internet by surprise when she announced her marriage....

Read more

Chantel Christie Blasts Takari Lee

by rmtsa
July 25, 2025
0
Chantel Christie Blasts Takari Lee

A new feud is unfolding within an already messy mother-daughter dynamic on Basketball Wives. After Chantel Christie publicly called out her “toxic” mother, Jackie Christie, she found herself...

Read more
Next Post
Florida Woman Accused of Killing Boyfriend By Zipping Him In Suitcase Takes Stand

Florida Woman Accused of Killing Boyfriend By Zipping Him In Suitcase Takes Stand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • RHOC’s Shannon Beador Reveals If She’ll Take Legal Action Against Katie & Talks Feeling ‘Violated’ Over Her Secret Recording
  • Rebecca Romijn Says ‘Avengers: Doomsday’ Script Isn’t Finished
  • Dexter: Resurrection – Season 1

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In