Longtime songwriter advocate John Titta, who served as executive vp/chief creative officer at ASCAP, died Monday (Oct. 21) after a two-year battle with cancer. His age is unknown.
“All of us at ASCAP are heartbroken,” said ASCAP president/chairman and songwriter Paul Williams in a statement. “John Titta was one of a kind, and truly one of the most beloved music industry executives I have known, with deep ties to songwriters across genres and generations. John — you had a song in your heart always, and you will always be in our hearts. I miss you already.”
ASCAP CEO Elizabeth Matthews added, “John Titta’s warmth, his humor, his kindness, his love of family, and his passion for music were infectious. He was a north star for me personally, and for all of us at ASCAP. John was instrumental in the success of so many songwriters throughout his storied career, and he shared his love of music and songwriters so freely that we all felt the joy. All of us in the ASCAP family are devastated by his passing. Titta — we love you.”
The lifelong Staten Island resident started as a musician, songwriter and music teacher before joining Screen Gems/EMI music as a manager, signing such acts as The Smithereens and working with the legendary Carole King and Lou Reed. He then moved to PolyGram Music Publishing, where, as vp of A&R, he signed Bon Jovi, Richie Sambora, Pearl Jam, Brian McKnight, k.d. lang, Billy Ray Cyrus and songwriter Jimmy Webb, among others. Before joining ASCAP in 2013, where he led the membership team, he also had stints at Warner Chappell Music as senior vp/GM, where he worked with Missy Elliott, Shaggy, Bruce Hornsby, Kid Rock and many others, as well as running his own independent music publishing company and label, MPCA Music Publishing and Recordings.
He kept his creative side alive by playing on albums by Ringo Starr, Michael McDonald, Sambora and others, as well as produced and A&R’d albums by Dionne Warwick, Todd Rungren, Donny & Marie Osmond and others.
Tributes to Titta came pouring in on social media from top songwriters. “There’s a giant hole in the hearts of all of us who loved John Titta today. Such a huge loss,” wrote Diane Warren on Facebook. “John loved songwriters. And we loved him. Rest in Power my dear friend. There’s some pretty great songwriters up there waiting to give you a big hug.”
Sam Hollander also expressed his appreciation, writing on Facebook, “John was one of the genuinely good guys in this layered industry—a real advocate for songwriters & artists back when music was more than just algorithms. If he believed in you, he fought for you, no matter your place in the proverbial pecking order. I was blessed to have him in my corner & share decades of incredible hangs—he was just a sweet, funny, generous soul who made you feel heard.”
Titta was also a Songwriters Hall of Fame board member. “The quintessential New York Italian, John loved his family, friends — especially those who became family, music, songwriters, artists, creative talent, The Godfather films, Staten Island and life itself. He was extremely proud of being a SHOF Board member, thought of it as ‘the feather in his cap’ and was one of our most active and dedicated board members,” says Linda Moran, president/CEO of the Songwriters Hall of Fame, via email. “Even when going through personal hardships and heartaches, he always had a smile on his face and a kind word to say, so that you would never know what he was experiencing.”
Fellow board member and Universal Music Publishing Group North America president Evan Lamberg tells Billboard, “John’s love of people, artists and songwriters is unmatched. The way he cared for his friends, of which he had many, was all heart. He made a big positive difference in so many lives and we will all miss him dearly.”
Titta seemed impossibly connected to a wide swath of the entertainment community. When a luminary would die, most recently songwriters JD Souther and Kris Kristofferson and comedian Bob Newhart, he would endearingly post a photo of himself with the deceased and share a warm, personal memory on social media.
Survivors include his wife Lana, sons Alex and Julian, daughter Martine, grandson Mason, and his brother Michael. The family is planning a private service to be followed by a memorial at a later date. In lieu of flowers, donations can be made to the John and Rose Titta Fund, set up by Titta in memory of his parents to help children on the autism spectrum through music programs. Donations can be made through the ASCAP Foundation.
