Matthew McConaughey Celebrates Pantalones Tequila 1st Birthday

This tequila brand has captured the world’s attention over the past year with its playful spirit and delightful flavor, marking a full trip around the sun.

To commemorate the occasion, Matthew McConaughey and his wife, Camila, are launching the next chapter of their iconic “Official Tequila Of” campaign, complete with a cheeky birthday photo—pants optional, of course.

In the commemorative photo sent to The Blast, the couple is seen celebrating Pantalones’ birthday (and Matthew’s birthday just a few days early), with Matthew rocking half of his birthday suit as he prepares to blow out the candles.

Pantalones Organic Tequila is an award-winning, smooth, and flavorful tequila with an agave-forward profile, making it perfect for sipping, shooting, or mixing into your favorite holiday cocktails. Crafted with care, this super-premium organic tequila embodies a vibrant spirit that celebrates fun, promotes positivity, and encourages a lighthearted approach to life.

Whether you’re hosting a festive gathering or enjoying a casual night in, Pantalones adds a playful twist to any occasion, bringing people together with its rich taste and uplifting energy. With each bottle, you’re not just drinking tequila—you’re joining a movement that embraces life’s lighter, more carefree moments.

Are you looking to celebrate with Matthew and Camila McConaughey this week? Get in on the fun with their signature Birthday Shooter!

Shared in an email with The Blast, this festive shot is the perfect way to toast the occasion. To whip one up, simply pour two ounces of Pantalones Organic Reposado Tequila—McConaughey’s own tequila brand—into your favorite shot glass. Then, top it off with a dollop of whipped cream and a generous sprinkle of colorful sprinkles.

Cue the party music, raise your glass, and cheers to a good time!

Matthew and Camila McConaughey’s premium tequila brand, Pantalones, is now available nationwide in the U.S., less than a year after its debut. Thanks to a strategic partnership with Southern Glazer’s Wine & Spirits—the largest spirits distributor in the country—Pantalones Tequila can now be found in liquor stores, bars, and restaurants across the nation. This rapid expansion reflects the brand’s growing popularity and demand since its initial launch.

“We launched Pantalones to remind everyone that Tequila should be high-quality juice and fun,” the McConaugheys said. “We’re grateful that that message has been well-swallowed on both accounts by both Tequila drinkers and the industry.”

“Throughout the last year, we’ve seen Pantalones enjoyed in our local markets via fancy pants cocktails, Pickle Margaritas, shooters, on the rocks, and straight up – you name it, Pantalones performs,” the couple added. “Now we are bringing Pantalones across the country, so everyone can get their Pantalones on… and off.”

Mark Chaplin, executive vice president, commercial sales, Southern Glazer’s Wine & Spirits, added, “The Southern Glazer’s team is excited to once again work with proven entrepreneurs Andrew Chrisomalis and Guillaume Cuvelier, as well as co-founders Matthew and Camila McConaughey.”

“We trust our customers will love the Pantalones Tequila, differentiated by its award-winning taste and USDA-certified organic liquid,” Chaplin continued. “We’re excited to have it in our Tequila portfolio and to bring it to our customers across the US.”

Matthew and Camila introduced their Pantalones tequila brand last year, but what’s the story behind the name?

“We’re precious about our tequila, not our pants,” he and his wife said in a statement, per People Magazine. “With the explosion in popularity of tequila, there’s a level of snootiness that’s crept into the category. People now talk about tequila the way they talk about wine. While we’re all for being passionate about tequila, we wanted to remind people that, above all, it’s meant to be fun.”

“That’s where the name Pantalones came from and that’s why you won’t see us wearing any,” the couple added.