Hi /movies! I’m Stephen Follows. I’m a Guinness World Record researcher and author of the new Horror Movie Report

I use data to understand how the film industry works, and then share that with the community to help people get their films funded, made and seen. See more at stephenfollows.com.

I've written over 500 reports over the years but here are a few popular ones:

Using data to determine if Die Hard is a Christmas movie How many shots are in the average movie? Why is sex in movies declining? How movies make money: $100m+ Hollywood blockbusters (it's a little out of date)

I consult for Guinness World Records, uncovering new records and writing bits of the book.

For the past year, I have been studying the horror genre, and the result is the Horror Movie Report – an epic study of all 27,000+ horror films ever made through the lens of data, covering the whole journey from concept through to profitability.

I have set up a 15% discount with the code 'redditama' during this AMA. Head over to HorrorMovieReport.com for more details and get your copy.