Jay Baruchel Joins Barbie Ferreira in ‘Mile End Kicks’ Rom-Com

Jay Baruchel has boarded Chandler Levack’s romantic comedy Mile End Kicks, which also stars Barbie Ferreira, The Hollywood Reporter has confirmed.

Set in 2011 in Montreal’s indie music scene, the film follows Grace Pine (Ferreira), a 24-year-old music critic who moves to the Canadian city to write a book on Alanis Morissette’s classic Jagged Little Pill album. But her plans take an unexpected turn when she gets romantically involved with members of an indie band for whom she serves as their publicist.

Mile End Kicks, the Canadian indie from producers Rhombus Media, Zapruder Films and Banner House Productions, gets Baruchel back together with the production team behind Blackberry. Baruchel co-starred in Matt Johnson’s tale of the once-revolutionary cel phone invention out of Waterloo, Ontario, and the band of uber-nerd techies at Research in Motion who made it happen.

The indie also stars Devon Bostick, Stanley Simons and Juliette Gariépy, with production having just wrapped in Montreal. Levack is best known for her debut feature I Like Movies, which world premiered at the Toronto Film Festival.

She also worked as a music and film critic before becoming a film director. Mile End Kicks is produced by Matthew Miller, Pat Kiely, Niv Fichman, Kevin Krikst, Fraser Ash, Ferreira, Matt Johnson, Adrian Love, Olivia Nasner, Tim Ringuette, Haley Vickers, Tim Godsall and Ian Webb, while Benji Weinstein, Todd Brown and Nate Bolotin from XYZ Films executive produce.

Variety was the first to report on Baruchel joining Mile End Kicks.