Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Gossip

Disney Resumes Advertising On X After Antisemitic Controversy

rmtsa by rmtsa
November 16, 2024
in Gossip
0
Disney Resumes Advertising On X After Antisemitic Controversy
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Social Media Reacts To Travis Hunter Marrying His Longtime Love

5 Things to Know About the Fox News Host & Former Judge – Hollywood Life

UFC’s Mackenzie Dern Flaunts ‘The Most Beautiful’ Bikini Rear

Several of X’s former top advertisers, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have cautiously resumed advertising on the platform this year. However, their ad spending remains significantly lower compared to previous years.

These brands, along with Apple, halted their campaigns in November 2023 following widespread backlash when their advertisements appeared alongside antisemitic content and hate speech.

The controversy intensified after X’s owner, Elon Musk, publicly endorsed an antisemitic conspiracy theory, a move that further alienated advertisers, including Disney, and raised concerns about the platform’s content moderation policies.

Article continues below advertisement

Disney Resumes Advertising On X Following Recent Controversy

Bob Iger at World Premiere Of Disney's 'Star Wars: The Rise Of Skywalker'
MEGA

New data from AdWeek highlights the lingering effects of the controversy. Disney, one of the brands that has resumed advertising, has spent only $550,000 on X in 2024—a stark contrast to its previous investments in the platform. The reduced spending reflects ongoing apprehension among major corporations about fully re-engaging with X amid fears of reputational damage.

While some advertisers have begun to cautiously return, their scaled-back campaigns signal that X is still working to rebuild trust with its former partners in the wake of the 2023 fallout.

Article continues below advertisement

Data reveals that Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment collectively spent less than $3.3 million on the platform between January and September 2024. This marks a staggering 98% drop from the $170 million spent during the same period in 2023.

Article continues below advertisement

Leading Advertisers On X Have Spent Over $68M

Elon Musk at a Trump rally.
MEGA

X’s leading advertisers this year include up-and-coming brands such as Karma Shopping, Canles Shoes, and Kueez Entertainment. Together, these companies have spent over $68 million, with each investing more than $12 million, leveraging the platform’s less crowded advertising space to boost their visibility.

“This suggests that X might move to a long-tail advertiser strategy, ” Meghan Fraze, chief product officer of MediaRadar, said. “This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that’s less dependent on the usual suspects.”

Article continues below advertisement

Disney Paused Advertising On X In November 2023

Bob Iger at 2018 LACMA Art + Film Gala
MEGA

In November 2023, Disney briefly halted its use of X, pausing activity on the platform for 10 days.

During this period, several Disney-affiliated accounts, including @WaltDisneyCo, @DisneyParks, @Pixar, @MarvelStudios, and @StarWars, ceased posting. The pause coincided with Disney’s decision to halt ad spending on the platform following concerns over the placement of ads next to antisemitic content.

The move did not go unnoticed by X owner Elon Musk, who publicly lashed out at Disney CEO Bob Iger. In a post on X, Musk directly addressed Iger with an expletive-laden remark, saying, “go f-ck yourself.”

Article continues below advertisement

The tensions escalated in December 2023 when Musk continued his attacks on Iger, taking to X to call for the CEO’s dismissal. Musk further claimed, “Walt Disney is turning in his grave,” criticizing the company’s leadership and direction under Iger.

Elon Musk Supported Gina Carano Following Lawsuit Filed Against Disney And Lucasfilm

Gina Carano at Premiere Of Disney's "Star Wars: The Rise Of Skywalker" - Red Carpet
MEGA

In February 2024, actress Gina Carano filed a lawsuit against Disney and Lucasfilm, claiming wrongful termination from her role in “The Mandalorian” in 2021. Elon Musk expressed his support for Carano by agreeing to fund her legal battle.

When asked about Musk’s involvement and Carano’s lawsuit during Disney’s Q1 FY2024 earnings call, CEO Bob Iger offered a brief, one-word response: “None.”

Earlier this year, in a detailed legal response to Gina Carano’s lawsuit, Disney stated that their decision to terminate the former MMA fighter in 2021 stemmed from her choice “to publicly trivialize the Holocaust by comparing criticism of political conservatives to the annihilation of millions of Jewish people—notably, not ‘thousands’—was the final straw for Disney.”

Article continues below advertisement

Gina Carano Was Fired From ‘The Mandalorian’

Gina Carano at Los Angeles Premiere Of Disney+'s 'The Mandalorian'
MEGA

Carano’s dismissal came after a series of controversial social media posts, including one where she compared being a Republican in modern-day America to being Jewish during the Holocaust.

“A short time ago in a galaxy not so far away, Defendants made it clear that only one orthodoxy in thought, speech, or action was acceptable in their empire, and that those who dared to question or failed to fully comply would not be tolerated. And so it was with Carano,” the lawsuit stated, per WDWNT. “The rule of law still reigns over the Defendants’ empire …and Carano has returned to demand that they be held accountable for their bullying, discriminatory, and retaliatory actions—actions that inflicted not only substantial emotional harm, but millions of dollars in lost income.”

She also faced backlash for mocking the use of masks to prevent the spread of COVID-19.



Source link

Tags: AdvertisingAntisemiticControversyDisneyResumes
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Social Media Reacts To Travis Hunter Marrying His Longtime Love

by rmtsa
May 28, 2025
0
Social Media Reacts To Travis Hunter Marrying His Longtime Love

Source: Logan Bowles/Getty Images Social media is buzzing over Heisman-winner and No. 2 NFL Draft pick Travis Hunter marrying his longtime love Leanna De La Fuente in a...

Read more

5 Things to Know About the Fox News Host & Former Judge – Hollywood Life

by rmtsa
May 28, 2025
0
5 Things to Know About the Fox News Host & Former Judge – Hollywood Life

View gallery Image Credit: REX/Shutterstock Jeanine Pirro has been a fixture in both the legal and media worlds for decades, known for her sharp commentary, bold opinions, and...

Read more

UFC’s Mackenzie Dern Flaunts ‘The Most Beautiful’ Bikini Rear

by rmtsa
May 28, 2025
0
UFC’s Mackenzie Dern Flaunts ‘The Most Beautiful’ Bikini Rear

Mackenzie Dern put her backside on display in a steamy Instagram upload, and her fans are absolutely loving the sight!The UFC star gave fans something to talk about...

Read more

Exclusive Video Shows 14-Time Prison Stabbing

by rmtsa
May 28, 2025
0
Exclusive Video Shows 14-Time Prison Stabbing

Earlier this month, a 42-year-old inmate at the California Correction Institution in Tehachapi allegedly stabbed Tory Lanez 14 times. The news broke the internet with fans showing deep...

Read more

Jussie Smollett Says He Really Wants To Have A Child

by rmtsa
May 28, 2025
0
Jussie Smollett Says He Really Wants To Have A Child

Jussie Smollett is opening up about his desire to become a father, admitting that he might be willing to go to some extremes to make it happen. Source:...

Read more
Next Post
Insane Video From GoPro Shows a Firefighter’s POV While Fighting a Fire Inside a Building — GeekTyrant

Insane Video From GoPro Shows a Firefighter's POV While Fighting a Fire Inside a Building — GeekTyrant

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • Hi, I’m Lindsey Bahr, AP’s film reporter and critic. I report on all things movies and I’m here to chat about the summer box office. Ask me anything!
  • ‘House Of Villains’ Season 3 Full Cast, Peacock Sets 2026 Release Date
  • Social Media Reacts To Travis Hunter Marrying His Longtime Love

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In