Destiny Harolld, widely recognized as the Chip Shop Diva, has become a viral sensation on TikTok. Her engaging videos and unique personality have transformed a small fish and chip shop in Worcestershire, UK, into an unexpected online phenomenon. But what makes the Chip Shop Diva so special, and how has her rise to fame impacted Merchants Fish and Chips?
Let’s dive into the story behind her success and the influence of her newfound stardom.
Chip shop diva takes over TikTok
Destiny Harolld, the Chip Shop Diva, has skyrocketed to fame on TikTok through her promotional videos for Merchants Fish and Chips in Worcestershire, UK.
Merchants Fish and Chips launched the Chip Shop Diva series in early October 2024 to promote their menu and engage with customers. The second video in the series garnered over 25 million views, while subsequent videos have consistently attracted millions of views.
The TikTok series showcases Destiny interacting with customers and highlighting the shop’s dishes, contributing to the videos’ wide appeal. These clips have substantially boosted the shop’s online visibility and attracted new customers. Merchants Fish and Chips has reported a marked increase in foot traffic, with fans visiting specifically to see Destiny and take photos with her.
The series was created by Mitch Key, a colleague at Merchants Fish and Chips, who collaborated with Destiny to bring a personal touch to the shop’s TikTok content. The series has sparked additional user-generated content, including tribute videos and remixes, further amplifying its reach.
Destiny, a 20-year-old employee of Merchants Fish and Chips, balances her job with nursing studies. Despite her online success, she continues to focus on both work and education. On November 13, 2024, Merchants Fish and Chips posted a TikTok video to thank viewers for their support. They also announced plans to release more content featuring Destiny.
The Chip Shop Diva series still draws attention. It remains a key part of Merchants Fish and Chips’ TikTok strategy, keeping the shop popular online.
