Sexyy Red Launches Lifestyle Brand ‘Northside Princess’

Sexyy Red takes her brand beyond the music with her “Sexyy Gloss Kit” which has gone viral for its signature names.

When you debate your end-of-the-year list at some point you have to give a shoutout to Sexyy Red who had a great year. While the music is what introduced us to Sexyy Red she’s ready to expand as an entrepreneur and make a lifestyle connect with her fans.

In partnership with Club Kuma, Sexyy is launching Northside Princess to bring her unique vision and style to life. Sexyy wants women to embrace their confidence and multifaceted lives without seeking permission.

According to a press release, the first product from the lifestyle brand is the viral “Sexyy Gloss Kit.” Earlier this year, the kit went viral for the insanely funny product names on social media.

The 8-pack comes with Sexyy Red-inspired colors such as “Coochie Juice” (Clear with holographic sparkle) and “Bootyhole Brown” (Champagne quartz with multi-tone shimmer), one of two colors named after a signature lyric from her breakout single “Pound Town.”

The product was released on Black Friday and is instantly the best white elephant gift you can bring to a friend’s gift exchange. You can secure the “Sexyy Gloss Kit” on Northsideprincess.com. If this is the first product out the gate, the sky is the limit for Sexyy’s creative and viral marketing.