Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home DramaAlert

Biz Needs “Urgency” To Address Creator Economy

rmtsa by rmtsa
December 4, 2024
in DramaAlert
0
Biz Needs “Urgency” To Address Creator Economy
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Dodgers Reliever Alex Vesia Steps Away From Team on Eve of World Series

Nonprofit Boss On Trial Over Stealing Millions For Luxury Lifestyle

Adult Son Murdered Affluent Parents, Housekeeper After They Cut Him Off, Then Went on Spending Spree: DA

Louise Holmes, Meta‘s Director of Global Partnerships for EMEA, has warned that the industry hasn’t paid enough attention to the creator economy must respond with more “urgency” to the challenge. She also called on producers not to “deify or fear” AI’s role in the future of production.

Meta’s Director of Global Partnerships for EMEA recalled how she young adult audiences began changing their consumption habits while she was a TV exec at the likes of Paramount Global predecessor Viacom and the BBC, but that the industry had chosen not to follow where they were going.

“What I found particularly on the younger-skewing 16-34 demo channels — the likes of BBC3, Comedy Central and MTV — was that younger audiences were no longer on the TV bus,” she said in a keynote presentation this morning at Content London in the UK. “In fact, they weren’t even at the bus stop waiting for the TV bus to come. Of course, now we know they were all making their own way to the land of digital.

“This rapid migration of TV viewers was the canary in the TV coalmine. By the time I left Viacom to join Meta, the canaries had flown the mines and set up homes at Netflix, YouTube, Instagram and the soon-to-exist TikTok.

Holmes joined Meta in January 2020 after a TV career that included a six-year spell at Paramount Global predecessor Viacom, and senior roles at the BBC and Discovery Italy. She oversees Meta’s global partnerships in EMEA, working with creators, public figures, businesses, studios and other content creators to create better impact on social media on Facebook, Instagram and WhatsApp.

Noting that tech firms such as Meta are more fearful of missing the next trend rather than missing one that already exists, and challenged the TV to adopt similar mindsets. “Living the future is one of our values at Meta, said Holmes. “It’s not a comfortable way to live and can be exhausting at times, but it is exhilarating.

“For all our best attentions, I don’t think we in the media industry pay enough attention to the future and what the next generation are actuallly doing right now; what they consumer and create as opposed to how we assume or expect that they will. We need to respond with enough urgency.”

Later in the chat, Holmes outlined the various AI tools that Meta is creating, and described how they could help and speed up production.

“Don’t be afraid of AI,” she said. “Make a point of understanding it, embrace it, experiment and make it work for you.”

She said the industry “Should be cautious of either deifying it or fearing” AI, adding: “After all, the things we fear most are often those we understand least. Personally, I see AI not as a threat but as an opportunity.”



Source link

Tags: AddressBizCreatorEconomyUrgency
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Dodgers Reliever Alex Vesia Steps Away From Team on Eve of World Series

by rmtsa
October 24, 2025
0
Dodgers Reliever Alex Vesia Steps Away From Team on Eve of World Series

Dodgers Alex Vesia Leaving Team to Handle Personal Issues Night Before World Series Published October 23, 2025 4:47 PM PDT The Los Angeles Dodgers may be without one...

Read more

Nonprofit Boss On Trial Over Stealing Millions For Luxury Lifestyle

by rmtsa
October 23, 2025
0
Nonprofit Boss On Trial Over Stealing Millions For Luxury Lifestyle

by Nahlah Abdur-Rahman October 23, 2025 The woman spent millions meant to feed low-income children on properties and gifts for family and loved ones. A nonprofit boss in...

Read more

Adult Son Murdered Affluent Parents, Housekeeper After They Cut Him Off, Then Went on Spending Spree: DA

by rmtsa
October 23, 2025
0
Adult Son Murdered Affluent Parents, Housekeeper After They Cut Him Off, Then Went on Spending Spree: DA

After his father cancelled the credit card he'd been using, the suspect allegedly returned home and committed the murders before heading back out in his parents' car and...

Read more

Kingsley Ben-Adir & Archie Madekwe Among Cast Of ‘The Arrival’ — AFM

by rmtsa
October 23, 2025
0
Kingsley Ben-Adir & Archie Madekwe Among Cast Of ‘The Arrival’ — AFM

The Arrival, the feature directorial debut from theatre director Bijan Sheibani, has wrapped shooting in London, with Kingsley Ben-Adir (Bob Marley: One Love), Archie Madekwe (Lurker), Joanna Scanlan...

Read more

Ford wants to revisit ending ticket scalping amid Blue Jays ‘gouging’

by rmtsa
October 23, 2025
0
Ford wants to revisit ending ticket scalping amid Blue Jays ‘gouging’

As Toronto Blue Jays tickets are resold for thousands of dollars, Ontario Premier Doug Ford says his government may revive anti-scalping legislation it previously killed shortly after assuming...

Read more
Next Post
Tim McIlrath Says Rise Against Are Working Hard Right Now

Tim McIlrath Says Rise Against Are Working Hard Right Now

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • How Every Stephen King Movie Is Connected
  • Tom the Dancing Bug’s Smythe family, of Chagrin Falls, USA, get Trumped on by the president
  • Dodgers Reliever Alex Vesia Steps Away From Team on Eve of World Series

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In