Dream Wired
No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop
No Result
View All Result
Dream Wired
No Result
View All Result
Home Music

Charli XCX Shares the Vision That Made ‘Brat’

rmtsa by rmtsa
December 30, 2024
in Music
0
Charli XCX Shares the Vision That Made ‘Brat’
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


You might also like

Hip-Hop Artists We Lost in 2025

Marshmello Launches New Era of Joytime Collective With First-Ever Compilation, "Jumpstart Vol. 1"

Watch Black Sabbath Close Out Ozzy’s Farewell With Four-Song Set

Charli XCX didn’t just make an album with Brat—she crafted a manifesto. The Apple hitmaker recently revealed the bold vision behind her Grammy-nominated project, detailing how she planned to dominate the charts and redefine pop culture.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

Released in June, Brat debuted at No. 3 on the Billboard 200, becoming Charli’s highest-charting album to date, but the journey to global success started long before its release.

Taking to her private Instagram, Charli shared the conceptual framework that guided every aspect of the album, from its polarizing artwork to its chaotic yet meticulously executed marketing.

“The artwork for Brat will be obnoxious, arrogant, and bold. Some people will hate it,” Charli wrote, describing the album’s stark, text-heavy cover. “It will be heavily text-based, either font on a plain background or painted on a wall or disregarded object.”

The bold strategy extended far beyond visuals. Charli shared that the entire album campaign was conceived as a mix of “high art” and “low art,” blending avant-garde chaos with mainstream celebrity culture.

“The whole album campaign is high art. But it is also crucial to understand the benefit of low art and celebrity. The coupling of the two is vital.”

“There is no explanation for what I do,” she explained. “The answer is always ‘No comment.’ We must cultivate desire, chaos, and destruction.”

The Brat rollout also saw Charli teasing unfinished demos at underground raves to build anticipation. “You need to understand my vision. This is global. I will provide momentum and tell the story in a laser-focused way,” she declared. Her fanbase, known as the Angels, became a pivotal part of the campaign’s success. “The Angels are ready and waiting. This is the moment.”

In a recent interview for Variety’s Hitmakers issue, Charli revealed that the marketing concept for Brat came before the music.

“Usually when I’ve made a record, there is this transitional phase [after it’s recorded], where I’m thinking about how to present the music. But with this one, I actually did that first,” she shared.

Charli’s meticulous approach paid off as Brat debuted at No. 3 on the Billboard 200 with 77,000 equivalent album units in its first week, including 40,000 pure album sales and 46.72 million on-demand streams. The album’s longevity has been equally impressive, returning to its No. 3 peak in its nineteenth week and topping Billboard’s Top Dance/Electronic Albums chart.



Source link

Tags: BratCharliSharesVisionXCX
Share30Tweet19
rmtsa

rmtsa

Recommended For You

Hip-Hop Artists We Lost in 2025

by rmtsa
July 6, 2025
0
Hip-Hop Artists We Lost in 2025

Death, though inevitable, is always a tough pill to swallow. This year, the rap world has been rocked by news of the passing of several notable hip-hop artists.The...

Read more

Marshmello Launches New Era of Joytime Collective With First-Ever Compilation, "Jumpstart Vol. 1"

by rmtsa
July 6, 2025
0
Marshmello Launches New Era of Joytime Collective With First-Ever Compilation, "Jumpstart Vol. 1"

After recently celebrating 10 years of Joytime Collective, Marshmello is now lighting the fuse for what comes next. The masked hitmaker is launching his record label into its...

Read more

Watch Black Sabbath Close Out Ozzy’s Farewell With Four-Song Set

by rmtsa
July 6, 2025
0
Watch Black Sabbath Close Out Ozzy’s Farewell With Four-Song Set

The original lineup of Black Sabbath brought Ozzy Osbourne's farewell show to a rousing conclusion with a four-song set Saturday night.You can see the full set list and...

Read more

Black Sabbath Go Out With a Bang — See Final Song + Full Setlist

by rmtsa
July 5, 2025
0
Black Sabbath Go Out With a Bang — See Final Song + Full Setlist

Black Sabbath’s classic lineup — Ozzy Osbourne, Tony Iommi, Geezer Butler and Bill Ward — staged a triumphant hometown reunion at Saturday's Back to the Beginning concert, delivering a...

Read more

Morgan Wallen Notches 18th Country Airplay No. 1

by rmtsa
July 5, 2025
0
Morgan Wallen Notches 18th Country Airplay No. 1

Morgan Wallen logs his 18th No. 1 — and the fourth from his album I’m the Problem — on Billboard’s Country Airplay chart as “Just in Case” ascends...

Read more
Next Post
Travis Hunter Joins Lil Wayne’s Young Money Sports Agency

Travis Hunter Joins Lil Wayne's Young Money Sports Agency

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Browse by Category

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized

CATEGORIES

  • Celebrity
  • Comics
  • DramaAlert
  • Gossip
  • Movie
  • Music
  • TV
  • Uncategorized
No Result
View All Result

Recent News

  • ‘Pierced the Heart of My Family Forever’ • Hollywood Unlocked
  • RHOM Star Alexia Nepola’s Ex Todd Buys $4.2 Million Miami Penthouse Just Months After Filing for Divorce
  • Awesome Trailer For CHAINSAW MAN

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

No Result
View All Result
  • Home
  • Celebrity
  • DramaAlert
  • Gossip
  • Movie
  • TV
  • Music
  • Comics
  • Shop

Copyright © 2023 DramaWired.
DramaWired is a content aggregator and not responsible for the content of external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In