Sephora Partners With Unrivaled In A ‘Game Of Empowerment’

Unrivaled, the new professional women’s basketball league, has announced an exciting multiyear partnership with Sephora U.S., naming the beauty giant its official and exclusive beauty partner. The collaboration debuts just in time for Unrivaled’s inaugural season, tipping off January 17 in Miami, Florida.

Sephora will bring its expertise to the league with a state-of-the-art glam room for players and by providing beauty products throughout the season. The partnership also includes prominent Sephora branding on court, in player entrance halls, and other key areas, marking the beauty giant as a trailblazing partner in the league.

This alliance adds to Unrivaled’s growing list of major sponsors, including Ally Financial, TNT Sports, Under Armour, Ticketmaster, Wilson, and more.

On Friday morning, Sephora took to Instagram to share the news of their partnership with Unrivaled.

“We’re in the game of empowerment. Excited to announce our partnership with @unrivaledbasketball,” the video announcement was captioned. The video shows many of the players checking out the “Sephora Glam Room” and the gifts provided by the beauty brand.

The post quickly got the attention of the new league’s fans, who took to the comments to share their excitement for the inaugural season and partnership with Sephora.

“Why am I emotional. I love this league. Literally screaming women empowerment with every move!” one fan wrote. Another added, “This is really cool. Lotta excitement around Unrivaled. Can’t wait to watch.” One other viewer shared, “This makes me emotional. These women just felt so seen and heard. Beautiful job @unrivaledbasketball — you’re raising the bar every day and I’m looking forward to supporting this league for a very long time.”

As part of this empowering partnership, Sephora will be involved on and off the court; outfitting the new glam room at Unrivaled’s purpose-built facility, as well as providing all the player’s beauty needs throughout the season. The beauty giant will also be featured in on-court signage, as well as in other areas, making Sephora the first partner to be featured in the walk-in space.

“Our partnership with Sephora is a natural brand alignment for the league, and we’re grateful for Sephora’s support in providing holistic resources and top-tier products for any needs Unrivaled athletes have throughout the season,” Unrivaled Chief Brand Officer Kirby Porter said, according to a press release obtained by The Blast. “Sephora’s dedication to uplifting and empowering emerging brands deeply resonates with a league also looking to make waves as a new, diverse sports property.”

Zena Arnold, Chief Marketing Officer at Sephora U.S. added, “At Sephora, our mission is to create an inclusive community where all feel welcome to celebrate themselves, making a partnership with Unrivaled – a league committed to elevating and empowering the greatest in women’s basketball – a seamless collaboration between beauty and sports. Sephora and Unrivaled share many aligned values, including advocating for equity within our communities and together we hope to encourage confidence and self-expression for all.”

Other major sponsorships announced by Unrivaled recently include Ally Financial, TNT Sports, State Farm, Under Armour, Ticketmaster, Wilson, Miller Lite, and Mediapro North America.

Last month, Unrivaled announced that Wilson Sporting Goods Co. has partnered with the league to be the official game ball.

According to a press release obtained by The Blast, “The official ball, Wilson’s EVO NXT basketball, features Extended Range Technology, an enhanced grip, soft touch, moisture-wicking surface, and laid-in channel along with a micro-touch cover that creates a double-layered grip for an authentic feel.”

The ball is highlighted by the league’s signature blue and official logo.

The partnership demonstrates Wilson’s commitment to supporting women’s basketball, as they currently serve as the presenting sponsor of multiple youth tournaments, the WNBA, and Women’s March Madness.

“Investing in the female athlete has transformed Wilson’s business, and we are committed to continuing empowering players on and off the court,” David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson said. “Since Unrivaled is a player-owned league, it was the perfect next step for Wilson to get involved and bring innovative products to athletes who know and love our brand. We’ve been in the women’s basketball game for decades, at all levels, and we are always excited for the continued growth we see.”

In addition to broadcasting Unrivaled’s games, TNT Sports has also agreed to invest an undisclosed amount in the league.

“TNT Sports is proud to enter a multi-year agreement with Unrivaled and showcase this new women’s basketball league and many of the best players in the world in a distinct, fun and compelling way. Our TNT Sports portfolio centers on premium live sports and our media and equity partnership with Unrivaled deepens our commitment to further expanding the depth of content we offer our fans and present an opportunity for us to amplify the continued growth of women’s basketball,” Luis Silberwasser, Chairman & CEO of TNT Sports said, according to a press release obtained by The Blast.

“Our TNT Sports portfolio centers on premium live sports and our media and equity partnership with Unrivaled deepens our commitment to further expanding the depth of top tier women’s sports programming we offer our fans and presents an opportunity for us to shape and amplify the continued growth of women’s basketball.”

David Levy, Co-CEO of Horizon Sports & Experiences added, “TNT Sports has a long and storied history of unparalleled coverage and production in both pro and college basketball, and I have witnessed their commitment to excellence firsthand. Together, Unrivaled and TNT Sports are committed to growing the league’s brand and engaging fans with this exciting new three-on-three competition. By embracing a shared fan-first approach, we are dedicated to delivering a best-in-class viewing experience for the league’s inaugural season and beyond.”

The anticipation is building as every day grows closer to Unrivaled’s first game!

The season begins on January 17 and will run for two months. Each of the six teams – Mist BC, Phantom BC, Laces BC, Lunar Owls BC, Vinyl BC, and Rose BC – will play 14 regular season games. Playoffs are set for March 16 and 18, 2025.

The new league will be based in Miami, Florida, and players are gearing up for a fun off-season doing what they love without leaving to play overseas. Many have recently landed in Miami, according to the league’s recent Instagram Stories.

Tickets for upcoming games can be purchased through Ticketmaster, and games will be televised on TNT. Merchandise is also available for purchase. Visit Unrivaled’s website and Instagram page for all the details.