Kim Kardashian Blasted For Promoting SKIMS Amid LA Wildfire

Kim Kardashian is facing backlash for promoting a SKIMS sale during the Los Angeles wildfires, which have destroyed over 1,000 structures.

Comedian Meredith Lynch criticized the reality TV star for prioritizing her brand over crisis relief. Meanwhile, her sister Khloé Kardashian offered practical support, sharing ways to aid firefighters.

Fans of Kim Kardashian also took to her social media pages, criticizing the billionaire for keeping quiet during the raging inferno.

In an Instagram Story, Kim Kardashian promoted the SKIMS winter sale, highlighting it with a countdown timer.

However, the 44-year-old reality star was slammed by Los Angeles writer and comedian Meredith Lynch, who took to social media to call out Kardashian, accusing her of prioritizing her brand over the wildfire crisis that continues to devastate parts of Los Angeles, destroying homes and displacing hundreds.

In an Instagram video, Lynch expressed frustration, saying, “LA is literally burning down, and Kimberly Noel is literally posting, telling us to buy SKIMS.”

Lynch shared a screenshot of the countdown post and criticized the lack of any message addressing the fires.

“Not one thoughts or prayers on her Instagram, but she is posting you a countdown to her winter sale,” Lynch noted. “Kim Kardashian, who has these huge reaches, who has such a base in Los Angeles, it is wild to me that they’re not like, ‘hey let me use my platform to put out as much resources as possible.'”

The writer continued, “No, instead, she’s like ‘buy SKIMS.'”

Lynch highlighted the timing of the Instagram Story, calling it insensitive and urging Kardashian’s team to remove the post.

“She has a whole f-cking social media team that should be intervening right now,” Lynch said, suggesting the team should prioritize sharing resources for those affected by the fires.

“It is wild to me, we are living the end of days right now, that is what’s happening. Because of these billionaires, they’re so unaffected that they don’t care,” she added.

Kardashian’s fans also slammed her on social media, with many commenting that they were too occupied with the LA fires to buy her SKIMS.

One person wrote on the SKIMS Instagram page, “Aye there, Kim, you wanna grab a bucket and help with the fires? You will survive without advertising for a bit.”

Another said, “Wow, I wish I could think about buying new skims, but I’ve been evacuated from fires.”

A third person simply wrote, “They are soulless.”

Meanwhile, the billionaire’s sister, Khloé, took a different approach. She shared an update with her 304 million Instagram followers about the ongoing wildfire crisis.

She revealed that a neighbor, who is in direct contact with fire department officials, described the firefighters as “desperate, hungry, and exhausted.”

According to the Daily Mail, Khloé offered practical ways to help, encouraging her audience to support their local fire stations by dropping off supplies like protein-packed meals, Gatorade, and coffee.

She also shared details for those wanting to contribute financially, writing, “If you’re interested in donating to my neighbor, who is going to Costco tomorrow to pick up rotisserie chickens and sides to deliver to several stations, you can Venmo: @sean-whitley.”

Meanwhile, the devastating wildfires tearing through Los Angeles reportedly threaten Kardashian’s $70 million oceanside estate along the Pacific Coast Highway.

According to The U.S. Sun, the fires have scorched over 5,000 acres, reduced more than 1,000 structures to ash, and left the region in a state of chaos.

The inferno, fuelled by the Olivas and Palisades fires, has devastated iconic neighborhoods like Sunset Boulevard.

As the fires rage on without containment, real-time evacuation maps are constantly being updated, leaving residents in a state of fear and uncertainty.

Once owned by supermodel Cindy Crawford and her husband Rande Gerber, Kardashian’s Malibu estate is the epitome of luxury and seclusion.

The sprawling 5,000-square-foot property boasts four generously sized bedrooms and six bathrooms.

Renowned as a “one-of-a-kind compound,” the estate only became available after Crawford reimagined the space with modern touches.

The property features meticulously landscaped grounds, panoramic ocean views, and private beach access. A driveway winds past a tennis court, guiding visitors to the elegant two-story residence.

The main suite offers breathtaking floor-to-ceiling views of the beach, a cozy fireplace, and spa-inspired bathrooms.

Additional bedrooms come with private entrances, while the home includes a three-car garage and abundant guest parking.