On Friday (March 21), secondary ticketing marketplace StubHub filed for an initial public offering (IPO) with the SEC that the company hopes will value it at $16.5 billion.
A pioneer in online ticket re-selling, StubHub had “gross merchandise sales” (GMS) — or the total price customers paid for the transaction and fulfillment — of $8.7 billion in 2024, a 27% increase from 2023. For the year, it sold more than 40 million tickets from more than 1 million unique sellers across 200 countries and territories.
Revenue reached $1.77 billion in 2024, up 29.4% from 2023, while net loss was $2.8 million. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA), which strips out non-cash expenses, was $298.7 million, down nearly 16% from $353.9 million in 2023. Long-term debt stands at $2.33 billion — nearly eight times last year’s adjusted EBITDA.
Proceeds from the IPO will primarily go toward StubHub’s debt, with the remainder going toward general corporate purposes such as working capital, operating expenses and capital expenses. StubHub said it may use a portion of the proceeds for acquisitions or investments in products or technologies.
StubHub believes it is the leader in secondary ticketing, according to its S-1 filing on Friday. The company has also made a foray into primary ticketing, which generated more than $100 million in GMS in 2024. “We believe our value proposition, providing broadened distribution and superior pricing intelligence through an open distribution model, is well-positioned to attract more content rights holders to use our direct issuance solution,” the company stated in the filing.
StubHub does more business than most of its competitors. Vivid Seats had gross transaction value (GTV) of $3.9 billion in 2024 while Eventbrite, a primary ticketing platform, had GTV of $3.2 billion last year. Ticketmaster, which does not break out its primary and secondary ticketing, had GTV of $34.7 billion.
Launched in 2000 by Erik Baker, StubHub was acquired by eBay in 2007. Baker then launched a competing secondary ticketing platform in Europe, Viagogo, which purchased StubHub in 2020. Ahead of the IPO, Baker owns approximately 5% of Class A shares and 100% of Class B shares, leaving him with more than 90% of the voting rights. Other major holders of Class A shares include Madrone Partners (27.1%), WestCap Management (11.0%), Bessemer Venture Partners (9.6%), PointState Capital (5.6%) and Declaration Partners (5.3%).
