Another brutal weekend at the box office.
Despite topping the box office, Snow White massively flopped in its opening weekend, indicating it was a bad apple after all. But that wasn't the only flop this weekend. WB also released The Alto Knights, and it had one of the worst debuts for a film playing at over 2,500 theaters. Oh and there was also the long-delayed debut of Magazine Dreams, which unsurprisingly tanked in 815 theaters.
The Top 10 earned a combined $68.5 million this weekend. That's off a rough 30.3% from last year, when Ghostbusters: Frozen Empire topped the box office.
Debuting in first place, Snow White flopped with just $42.2 million in 4,200 theaters. This debut is lower than the live-action Dumbo remake ($45.9 million), coincidentally another adaptation of a very old Disney property. It's so far off from other recent films like The Little Mermaid ($95.5M), Maleficent ($69.4M), and Cinderella ($67.8M).
The bad news don't stop there. These numbers are eerily similar to the debut of The Marvels ($46.1 million), which also had a similar budget to Snow White ($270 million). So yep, Snow White is performing right on par with one of the biggest flops in movie history.
While Disney has had success with their live-action remakes, there's always that black sheep that deviates from the formula and that's the case with Snow White. The film had a similar case to Dumbo, in that the original films are very old (the original Snow White is 88 years old and Dumbo is 84 years old). While the public is aware of these films and know they're iconic, perhaps their popularity hasn't been as big as other animated films like The Lion King, Aladdin or Beauty and the Beast.
It didn't help that Snow White has been done to death for the past decades. So it falls into the same problem as other stories like Robin Hood, The Three Musketeers, or Sherlock Holmes, in that the public can recognize them but that doesn't mean they'll watch everything with them. Of course, some hit bigger than others. In 2012, Snow White and the Huntsman, a dark reimagining, made almost $400 million worldwide. Simply put, the Disney remake didn't offer much to differentiate itself from other adaptations.
Alright, now we have to address two big problems with the film, which are main factors for its performance. The first involves the Seven Dwarfs, which are, obviously, pivotal to the story. Back in 2022, Peter Dinklage expressed his frustration with the film, deeming it a "backward story". So Disney decided to simply… make the Dwarfs with CGI instead of casting actors with dwarfism. And the design used for the film simply looks… awful. Even though Dinklage faced backlash for his comment, it was Disney who made the decision to listen and act upon it. But that's not everything.
Rachel Zegler has been the subject of media attention since 2022, when she made comments joking about the Prince and Snow White's characterization in the original film. These comments have been in the eye of the public for the past years, drawing negative attention to the remake. Gal Gadot didn't escape criticism either; not just for her perceived lack of acting range, but because of her Israel support. Whether you agree or not with everything just mentioned, it's clear the general audience wasn't content in the slightest with anything.
So that's basically it. It's a simply a factor of so many decisions that went awry, as well as an incredibly high $270 million budget. Disney knew this, which is why they scaled back on the premieres and press junkets for the film. Add in very weak reviews (44% on RT), and the film has already lost so many people.
According to Disney, 68% of the audience was female and 47% was in the 18-34 demographic. Even though it's a family film, only 15% of the audience was 17 and under. So kids were pretty much not interested in the film.
The long term prospects for Snow White don't look great. It received a lukewarm "B+" on CinemaScore, which is worse than any of the Disney live-action remakes, and suggests word of mouth will only be a bit better than its reviews. With competition like A Minecraft Movie coming up, Snow White is unlikely to leg out and it's set to be one of the lowest Disney remakes. For now, a domestic total around $110 million is likely. Which means it will make less money than Snow White and the Seven Dwarfs ($184.9 million) and that's not even adjuste for inflation! Another failure for Disney this year.
Steven Soderbergh's Black Bag kept the second place spot, earning $4.2 million this weekend. That's a good 44% drop from last weekend, although its numbers are still way too small to make it look notable. Through 10 days, the film has earned $14.7 million, and it will finish with over $20 million domestically.
Captain America: Brave New World may have weak word of mouth, but the very lack of competition is working wonders. The film eased just 29%, adding $4 million this weekend. That took its domestic total to $192 million.
After topping the box office last week, Novocaine felt a gut punch this weekend. The film dropped a very rough 58%, earning $3.6 million this weekend and falling to fourth place. That's just brutal, although it's a better drop than Jack Quaid's previous film, Companion, which collapsed 67.7% (but Companion faced the Super Bowl in its second weekend). Through 10 days, the film has earned a meager $15.6 million, and won't make it much further than $20 million, especially with three wide releases coming up this weekend.
With the loss of PLF screens, Mickey 17 suffered another rough drop this weekend. It dropped 51% and added $3.6 million this weekend. The film has earned a very weak $40 million, and with the film hitting PVOD tomorrow, it will continue falling. For now, it should finish with around $45 million domestically.
It's not until sixth place where we find the other newcomer, WB's The Alto Knights. Debuting in 2,651 theaters, the film flopped with a horrific $3.1 million this weekend. That's one of Robert De Niro's worst debuts as leading man, as well as the 26th worst debut for a film playing at over 2,500 theaters.
The film achieved some notoriety, given that it was the first film greenlit by David Zaslav when he joined Warner Bros. Discovery back in 2022. But there were already signs that the film would struggle. For starters, director Barry Levinson had a very successful career… but that peaked in the 90s. His films in the 21st century have been flopping across the board, suggesting he might not deliver the quality he once commanded. Not to mention that gangster films haven't fared well in the past few years.
There's also the very weird decision to cast Robert De Niro in the roles of both Vito Genovese and Frank Costello, even though they are not twins nor anything. WB has also moved the release date, and the first trailer didn't premiere till two months ago, which is a very short release window for a major film. And despite the amount of names attached, reviews were very poor (39% on RT). The film simply couldn't overcome the "been there, done that" feeling that plagued other gangster films.
According to WB, 58% of the audience was male. Unsurprisingly, it skewed massively old; 77% of the audience was 35 and over, and 33% over 55. They gave it a middling "B" on CinemaScore, which is simply not good for its long-term prospects. With many new releases coming up, The Alto Knights will disappear quickly from theaters. It would be a surprise if it finished anywhere close to $10 million.
The Day the Earth Blew Up: A Looney Tunes Movie added $1.8 million this weekend. That's a 41% drop, which isn't bad, but it's kinda rough for an animated film. Through 10 days, the film has earned just $6.5 million so far. Despite these low numbers, Ketchup looks content with its performance, given that they are currently bidding $50 million to acquire Coyote vs. Acme.
In eighth place, Neon's The Monkey eased 39%, adding $1.5 million. That takes its domestic total to $37.8 million.
In ninth place, DreamWorks' Dog Man dropped 42% and added $1.4 million this weekend. The film has amassed $95.6 million and it's on its last legs to hit the $100 million milestone.
Rounding up the Top 10 was The Last Supper, which added $1.3 million this weekend. That's off 51% from last week, which is a very bad drop for a Christian drama. Through 10 days, the film has earned $5.3 million so far.
2 years after its debut in Sundance, Magazine Dreams has finally hit theaters. Released by Briarcliff in 815 theaters, the film tanked with just $701,365 this weekend. This shouldn't be a surprise to anyone; you really expect the public to pay a ticket for a film with Jonathan Majors?
RLJ Entertainment also released Ash in 1,136 theaters, but the film flopped with a terrible $689,144. Expect it to fade quickly.
OVERSEAS
Snow White led the overseas box office, yet its numbers were far below the most pessimistic scenario. It debuted with a very weak $43.1 million overseas, for a terrible $85.3 million worldwide debut. Wow, not even hitting $100 million is pathetic. The film had very weak numbers in the UK ($5.1M), Mexico ($4.1M), Italy ($4M), France ($3M) and Spain ($2.6M). With a debut this soft, you can count on something: the film is not making it to $300 million worldwide, and $250 million could be in danger if it collapses. As mentioned, this cost $270 million. Big, big failure.
Mickey 17 added $8.7 million this weekend, taking its worldwide numbers to $109.8 million. The best markets are South Korea ($19.6M), UK ($7.5M), France ($6.8M), Germany ($3.6M) and Mexico ($3.3M).
Captain America: Brave New World added $3.1 million, allowing the film to cross $200 million worldwide. The best markets are the UK ($22.5M), Mexico ($16M), China ($14.4M), France ($14M) and Korea ($11.4M).
FILMS THAT ENDED THEIR RUN THIS WEEK
Movie Release Date Studio Domestic Opening Domestic Total Worldwide Total Budget Love Hurts Feb/7 Universal $5,800,440 $15,683,090 $17,561,938 $18M Well, it truly lived up to its title. Love Hurts has ended its run with a very poor $17 million, below its already low $18 million. While Ke Huy Quan is in the middle of a return to films, this was an offer he was better off turning down. He reportedly accepted the role after Steven Spielberg convinced him. Ouch.
THIS WEEKEND
There's three wide releases this weekend. And while Snow White will probably continue at the top spot, one film will fight to be as close as possible.
That film is Amazon MGM's A Working Man, starring Jason Statham. The plot is… come on, you watch a Jason Statham film for the plot? What's important is that it's action, that's it. Statham is a very reliable name, with his latest film, The Beekeeper, earning over $150 million worldwide last year.
There's also the release of A24's Death of a Unicorn, which stars Paul Rudd and Jenna Ortega as a father and daughter who accidentally hit and kill a unicorn, causing them to be hunted down by its parents. Despite a promising premise, reviews out of SXSW aren't glowing (currently at a middling 64% on RT).
The other release is Universal/Blumhouse's The Woman in the Yard, which follows a family that sees a strange woman, dressed in all black, staying in their yard. Blumhouse is currently not at its best; their previous film, Wolf Man, was one of their few box office flops. With a very generic premise and lack of buzz, it'd be a surprise if this film got close to $10 million this weekend.
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