Supertask is turning his crowds into participants for a unique psychological experiment designed to study group dynamics at live shows.
The upcoming concert experience in Denver will examine behavioral patterns like conformity, collective attention and interaction, George Sideris, Supertask’s manager, tells EDM.com. The data collected will ultimately contribute to published academic research, offering a deeper understanding of how we connect and behave at concerts.
As the DJ performs live, interactive segments and smartphone interaction will collect high-fidelity crowd data. A narrator on an LED wall will guide crowd members through these moments of participation, turning them into both subjects and co-creators of the ambitious experiment.
Infrared cameras, motion sensors and a smartphone interface will work in unison to capture behavioral data in real-time, providing crucial insights for the analysis of social dynamics in a live music setting. Light, sound and movement will all serve as variables in the data collection.
“Not only will this effort open the doors for a new type of entertainment experience, blurring the lines between attendee and performer, but it will also directly contribute to developing the tools necessary to quantify the unique phenomena that emerge from human crowds,” Sideris explains.
The initiative’s testing ground is a three-night event series at Cervantes’ Other Side, appropriately titled “Calibration,” which will lay the foundation for a larger behavioral study from Supertask’s team. They’re planning on fine-tuning the technology for an expanded tour in a number of major cities.
“The whole idea is blending science and art, turning live events into real-time laboratories to study crowd behavior,” Supertask tells EDM.com. “This event specifically is about calibrating our technology and refining the system. Once we’ve dialed this in, we’ll be able to transform an entire tour into a large-scale psychological study, gathering unprecedented insights into collective human behavior.”
Supertask’s “Calibration” series in Denver is scheduled for July 31st to August 2nd. Tickets are currently sold out.
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