Between back-to-back meetings, after-school pickups, and meals squeezed between errands, finding time for family wellness can feel impossible. That’s precisely what FED Fitness is hoping to change with the help of one of the internet’s most recognizable animated characters.
This July, the global home fitness brand is set to launch a co-branded marketing campaign with Talking Tom & Friends, inviting households to take part in “Sweat with Talking Tom. Fitness at Home.” The collaboration combines FED’s fitness equipment with the familiar character of Talking Tom to support approachable and repeatable forms of physical activity
Talking Tom & Friends: From App Icon to Workout Partner
Screenshot: Talking Tom | YouTube
Talking Tom & Friends is a gaming entertainment brand, widely recognized among children and families worldwide. Designed to offer interactive, child-friendly entertainment, Talking Tom’s apps have become a familiar part of many households’ digital routines. Now, the same qualities that made the character successful in mobile entertainment are being extended to encourage physical activity at home.
The campaign introduces Talking Tom to a new context: home fitness. While traditional workout programs can feel overwhelming or not tailored to families with young children, this collaboration aims to make movement more approachable. By presenting exercise in a familiar format, with a character known to millions, FED Fitness and its sub-brands create an inviting entry point for family activity.
Incorporating a digital character that children already know and enjoy enables families to associate physical activity with play in a fun and engaging environment. This offers parents a new way to build emotional connection through movement at home without relying on complex equipment or rigid routines.
The FED Fitness Philosophy: Fun, Engaging, and Sustainable
Niceday Elliptical Machine | Amazon
FED Fitness is a global lifestyle fitness brand recognized for its professional quality and value-driven approach. The company is committed to delivering one-stop, full-scenario fitness solutions for families, focusing on ease of use, space-saving design, and science-based training options.
Its dynamic portfolio includes:
YOSUDA and NICEDAY: Cardio equipment such as exercise bikes, ellipticals, and rowers
FLYBIRD, FEIERDUN, and Sportsroyals: Strength training gear, including adjustable dumbbells, benches, and racks
BCAN: Low-impact & recovery trampolines designed especially for families with children
Across all product lines, the emphasis is on ease of use, durability, and compact storage. Many models feature real-time tracking or mobile app support, allowing for added structure without complexity.
Users can customize fitness routines tailored to their needs, whether recovering from an injury, starting a new regimen, or working out as a family.
#SweatWithTalkingTom: A Fitness Challenge the Whole Family Can Join
The limited-time “Sweat with Talking Tom. Fitness at Home.” campaign coincides with Amazon Prime Day and TikTok’s Deals for You Days. It’s designed to make it easier for families to build new fitness habits at home without needing a complicated schedule or specialized setup.
Central to the movement is a community-powered challenge that encourages families to join over 400 influencers in sharing workout content on TikTok. Whether it’s a simple trampoline jump, a parent-kid cardio circuit, or dance sessions inspired by Talking Tom, each content aims to show that movement can be simple and enjoyable.
The challenge is designed to be easy to adopt and share, offering families a manageable way to stay active at home during the busy summer season.
And My Talking Tom Friends 2 is officially launching globally on July 17th. Download the game here:
Turning Exercise Into Family Time
Fitness nowadays goes beyond performance metrics or appearance goals, especially for families. It’s more about supporting mood, building connections, and encouraging movement that fits daily life. For many households, that means finding ways to move together with a sense of fun and togetherness.
By combining light physical activity with a well-known digital character, FED Fitness introduces an alternative approach to home exercise. The focus is on encouraging regular, engaging movement rather than tracking specific goals or metrics.
FED Fitness encourages movement that fits real family routines, whether in the living room or brief moments throughout the day. Talking Tom’s presence adds an element of recognition and celebration, supporting consistency through enjoyment and shared experience.
Conclusion: A Model for Modern Family Fitness
The “Sweat with Talking Tom. Fitness at Home.” campaign reflects a clear understanding of how modern families live and what they need from a fitness brand. By choosing a character already embedded in millions of households, FED Fitness offers a new starting point for people who need fitness that adapts to them, not the other way around.
With Talking Tom & Friends as a bridge between entertainment and exercise, families are invited to try a fitness model built around joy and connection. It offers an option that emphasizes engagement and shared experiences in promoting active lifestyles at home.
