An animated Barbie movie is in the works with Mattel and Illumination Studios teaming up to bring it to life. The news of the pitch came in shorty after the record-setting release of Barbie (2023), the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon.
The film has yet to schedule a release date, but the film will be released by Universal Pictures, which has an exclusive financing and distribution partnership with Illumination. No word yet on the plot of this Barbie or the creatives attached.
The live-action film was the highest grossing of 2023, and has solidified its place in history as one the highest-grossing films of all time, along with the highest-grossing for a female director. That pic was released by Warner Bros., rather than Universal, and is the highest-grossing in the studio’s history.
The film’s award run culminated in eight Academy Award nominations, including Best Picture, with Billie Eilish’s “What Was I Made For?” winning Best Original Song.
Since 1959, Barbie has held down its place as the the global category leader in Dolls, with more than 100 sold every minute. Barbie is also the #1 Girls/Dolls toy brand on social media.
Stay tuned for updates on this project as it moves forward.
via: Deadline
