With months still on the clock before a record 48 teams take the field, Coca-Cola is moving the ball early and scoring goals with a tour featuring FIFA’s signature gold-gleaming hardware in all its glory.
The beverage giant announced Tuesday that the FIFA World Cup™ Trophy Tour by Coca-Cola will sweep through more than 25 cities across the United States and Canada in 2026, giving fans a rare chance to get up close with the original solid-gold FIFA World Cup trophy well ahead of opening kickoff.
Registration is now open, with fans able to claim up to four complimentary tickets on a first-come, first-served basis.
For the first time, 70 percent of the Trophy Tour will unfold inside host nations, stretching across 71 days and signaling a “strategic shift in how Coca-Cola connects with local markets ahead of the global tournament.”
The tour will include all U.S. host cities, with marquee stops slated for Los Angeles, New York and New Jersey, Dallas, Miami, Atlanta, Toronto, and Vancouver.
At each stop, the experience goes beyond a quick whistle and photo finish. A press release reports that after enjoying capturing a moment with the iconic trophy, which remains in FIFA’s possession and may only be handled by former World Cup champions, heads of state, and the FIFA president, fans will enter a festival-style fan zone featuring interactive football challenges, games, music, and DJs.
The brand adds that its newly introduced five-way podium will allow up to 1,000 fans per hour to step up, strike a pose, and score their own once-in-a-lifetime moment.
Are YOU checking out Coca-Cola’s FIFA World Cup™ Trophy Tour?
Fans can register at cokeurl.com/tour.
FIFA World Cup™ Trophy Tour by Coca‑Cola — U.S. & Canada 2026 Tour Schedule
United States
Mar 24-25 Los AngelesMar 28 Las VegasMar 29-30 San FranciscoApr 1 Salt Lake CityApr 4 PortlandApr 5-6 SeattleApr 14-15 ChicagoApr 17 St. LouisApr 18-19 Kansas CityApr 25-26 DallasApr 28-29 Austin
Apr 30 San AntonioMay 2-3 HoustonMay 5 New OrleansMay 7 BirminghamMay 9-10 MiamiMay 11-12 OrlandoMay 15-16 AtlantaMay 21 PhiladelphiaMay 30-31 BostonJune 3 New York/New Jersey
Canada
Apr 10-11 VancouverApr 12 CalgaryApr 13 WinnipegMay 22 Montreal
May 23 HalifaxMay 24 OttawaMay 25-26 Toronto
